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OTT Attribution is Changing the Future of TV – for Brands, Publishers, and Viewers
If TV is no longer linear and is now a digital medium, what’s keeping those millions of digital-first brands from taking advantage of the power of TV advertising? The issue has been OTT attribution. And now that it’s solved, TV advertising won’t be the same – for brands, publishers, and consumers. Here’s how. The TV […]
Meta wants your account to be successful
Meta wants your account to be successful It’s true! Meta (Facebook) has been compiling a great visual list of bite sized tips for you. They call it the Creative Guidance Navigator. Each tip has a companion stat along with sources and case studies to dive in with a deeper explanation of their tip. So in […]
Lights… Video…. Action?
Let’s talk about one of the many things that can boost engagement on your socials. Video. and, how easy it is to create short, snackable videos that you can use just about anywhere. Why video? According to Dreamgrow.com Youtube videos reach more 18-34 and 18-39 year olds than any cable network in the US. […]
That is a lot of Clout!
Have you gotten to a point where you think the content you are creating is just good enough or you think that typing out a few paragraphs for your site will suffice? Sure, a few people will read it… But why though? Why should your audience bother engaging with your site to begin with? What […]
Successfully managing your influencer campaigns
How do you manage influencer campaigns? You’ve been posting socials for a while and you have gained a lot more follows and engagements since you have been working on your strategies. Then all of a sudden, a brand comes to you looking for an endorsement agreement to include them in your social posting schedule. […]
The ever decreasing span of… Squirrel!… I mean of humans
From 2010-2015, the average human attention span has shrunk by a third from 12 seconds to 8.25 seconds! Focus, easier said than done! Do you find yourself working on a multitude of projects at the same time and then in the middle, just kind of slump into your chair and scroll for a bit? Have […]
The secrets of the Al-Gore-Rhythm
As many of you know, the secrets of the al-gore-rhythm or the way social media filters and serves the fans, changes as trends change. Well, in 2021 the algorithm changed and recently, the folks at Facebook recently released an explanation of the latest changes for 21-22. Basically, Facebook News feed is out and is […]
Facebook Shares it’s ‘Most Viewed Content Report’ for Q3
Facebook shares it’s ‘Most viewed Content Report’ for Q3. Facebook has gone to great lengths in an effort to debunk the idea that it is a key distribution platform for misinformation and conspiracy theories. As are the pretzel-like logical progressions it’s taken to re-shape its data to reflect the image that it would prefer. As […]
A Personalized Marketing Strategy for Your Small Business
One can’t underestimate the importance of having a Personalized Marketing Strategy for Your Small Business. As a business owner or manager, you probably already know what you want to accomplish this year, this month, or even this week. For example, you might want to increase online sales year over year. Maybe you want to increase […]