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Why are SEO and SEM So Important?
by Katy Treadwell The digital landscape is changing every day. We see it in the form of new targeting restrictions from Facebook, new privacy restrictions across the entire web, and of course, new or updated search algorithms from Google and other search engines. The changes are also rampant among the products and services offered. It […]
Maximize the Reach of Your Facebook Video Content
In a recent video, Facebook shared some new key insights into how its video content algorithms work, which ultimately determine the reach of your brand’s video uploads on the platform. The tips come from Facebook’s Product Lead, Mahncy Mehrotra, who took part in a recent livestream on the Facebook Media Page, a page dedicated to […]
Elevate Your Video Marketing Strategy With These Video Editing Tools
Video is king. It’s becoming more and more important for brands to create and share video content that highlights their brands’ personalities with their audiences. As it stands, about 85% of businesses are using video in their marketing strategy – much of this due to the increased access and affordability of quality video editing tools, […]
Twitter’s Top Six Trends to Help Brands Stay Ahead
Recently, a new report from Twitter was released that lists six social media trends brands need to stay ahead of in order to remain relevant to their users in the years ahead. The report aims to educate brands about evolving cultural trends and conversations because, as Twitter puts it, “culturally relevant brands perform the best.” […]
Choosing The Social Media Platforms That Are Best For YOUR Business
The only constant in social media is change. New platforms emerge; existing platforms evolve, adding features and enhancing experiences…but the question for local businesses is, “do I need to be active on all of these platforms?” The answer is… You likely don’t need to be on every social media platform that’s available. When it comes […]
Is Your Brand Prepared For Crisis Communication?
As the entire world has seen over the last twelve months, it would be an understatement to say that crises are unavoidable. This is why crisis communication is so vital to a brand’s social media strategy. How should your brand integrate “In Case of Emergency” communications into your brand messaging? Ask yourself, “what happened when […]
240 BILLION Reasons You Should Be Thinking About Mobile Advertising First
So, why is a “mobile mindset” so important? Well, according to App Annie’s latest State of Mobile report, mobile engagement soared in 2020 as consumers across generations spent more time on the channel during the coronavirus pandemic. The surge was reflected in marketing as mobile advertising spend grew 26% year-on-year to $240 billion. That is […]