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2023 Marketing Strategies for the Home Improvement Industry
This past year has been a bit all over the place. Let’s explore a few home improvement trends we may see in 2023. Inflation is still with us and predictions are that we will be living with rising prices for at least the first half of the year. However, economically, it doesn’t look as […]

Increase engagement with Social Media contesting
Social Media contesting is a great way to increase engagement. By offering give-aways you can engage with your audience and get them excited and talking about your brand. However, using an old contesting strategy that you’ve been using for some time may not get you the results you are hoping for. Let’s dive into […]

Creating a digital plan to achieve your goals
2023 is here, have you created a digital plan to achieve your goals? Sure, we dabble and play in the social media sandbox but do we have a goal in mind when playing? When you are posting, do you think about what you post or do you post something to check a box? Have […]

Creating Your Brand Voice: A Complete Guide
Creating your brand voice can be tricky. Interestingly enough, a lot of brands can’t define the difference between their personality and the actual person creating content for their specific advertising channel. As a result, there isn’t consistency. Additionally, the end user can be confused about what the company represents and will not feel connected to […]

Leveraging Psychology in Digital Marketing
Want to learn how to leverage basic psychology in digital marketing campaigns? Are you looking for ways to improve your online marketing strategy? More than ever, marketers today can benefit from lessons learned in psychology. According to Merriam Webster, psychology seeks to understand the human mind and behavior. Marketers are constantly seeking to engage with their […]

Trendjacking, FOMO and other cool words
Have you ever seen the Allstate chaos commercial when chaos is TikTok dancing and causes a wreck? Well, that’s more than just Trendjacking, that’s parody trendjacking. Often done in bite-sized chunks, Trendjacking is a great content strategy when you are kind of tapped out of ideas or in between promos and holidays. These types of […]

Social SEO: How People Find You on Social Media
Social SEO helps your content be seen by people who are actively searching for companies like yours or the products and services you offer. Are you relying on social media algorithms to get your content seen (a.k.a. posting and hoping for the best)? If so, you might be missing new followers and potential customers. Read on […]

What should be the big goal to set in the next year?
What is one goal that comes to mind when establishing a digital goal set? I would say, increasing video. In the next few posts, I will be going over some ways we could possibly increase video through social media. But first let’s do some homework. How do we get there? Going from 0 to 100 […]

Time to Focus on Performance CTV
Inflation may be up, but consumer spending is strong — here’s why now is the time to focus on performance CTV. Right now the market is volatile and there is lots of uncertainty among consumers and businesses. The biggest question facing marketers is how to adjust marketing budgets during these uncertain times. Relax, we’ve seen […]