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4 OTT Statistics Digital Marketers Need to Know
Should OTT and CTV ads be a part of your digital marketing plan? Yes, if you’re looking for a transparent, cost-effective, and reliably attributable way to engage consumers. For marketers, these OTT statistics provide the context and proof points you need to effectively allocate your budget. Investors should also stay tuned to hear why this […]
Calls-To-Action/Reaction and Engagement
Creating Calls-To-Action is the easiest, best way to gain engagement with your audience, not only on your sites but on social media platforms too. From questions to polls to videos, there are many ways to create CTAs to pique interests, shares and likes. Let’s dive into some stats on engagement rates brought to you by […]
Where Should we Focus our Social Media Efforts?
Before you put begin your social media efforts, an important first step We all have a finite amount of time to devote to our social media efforts. Determining where that time should be spent can be challenging. The number of social media platforms has exploded over the past few years. Before you put forth any […]
5 Growth Marketing Channels That Deliver ROAS in 2022
In 2022, reaching your intended audience is harder than ever. Traditional performance channels are oversaturated and increasingly more expensive. As a result, this has cut down on reach and ROAS. Identifying and testing out new growth marketing channels is essential if you want to cut through the noise and make an impact. If you’re not […]
What is the Best Time to Post on Social?
Figuring out the best time to post on social media to increase engagement has shifted due to our new viewing habits. It’s no secret that the pandemic saw an increase in social media use. At the height of the pandemic, marketers saw an advantage to increased posting without careful thought to timing. Now that we […]
How to Test OTT Without Blowing Your Budget
Marketers know that ad testing is a critical component of any successful performance campaign. But testing a new channel is a complex process. The good news is it’s entirely possible to test OTT campaigns while driving positive ROAS. Especially if you commit to CTV as your delivery channel. When you’re ready to introduce television advertising […]
Find out what your audience wants to see
When thinking of video strategy, most businesses should be thinking of YouTube as a channel to reach their audience. When it comes to video content, users are very “picky” about the specific content they choose to consume. Therefore, when posting content, know what your audience wants to see. The more you can meet the needs […]
Wondered exactly how long a social media video should be?
A social media video can run from 1 second to many hours in length. Each social media platform is different. Understanding the differences and best practices for each social media platform is important. Knowing the ideal length for video can be challenging. Master these best practices for the most engagement on all social media platforms. […]
Getting the most out of your social media
Let’s talk about all social media platforms How can you be sure you are getting the most out of your social media? In previous posts, we have talked about all the tools in 2022 available on Facebook but what about the rest of the social media platforms? Well, you’re in luck. We’ve been doing […]