BLOGS
RECENT POSTS
How to Write a Financial Services Marketing Plan
Creating a financial services marketing plan can help get your app off the ground in no time with a powerful mix of goal-oriented channels. It’s not easy to break away from the pack in the financial services industry. Here’s our guide to creating a winning marketing strategy. A detailed marketing plan is a helpful tool […]
Meta Shares New Reels Creation Tips
Check out Meta’s new Reels creation tips. Are you looking to add Reels into your Facebook and Instagram marketing strategy for the upcoming holiday season? Latching onto the broader short-video trend, Reels is now Meta’s fastest-growing content surface, and has quickly become a valuable means to help boost exposure and reach for many brands. Like […]
How do consumers use social media?
Have you ever wondered, how consumers use social media? We have written a lot about how audiences consume content. However, what do they do while on social media, do they use search, do they take reviews as gospel and make purchases? Let’s take a closer look. Sprout social has created a guide on what users […]
CTV Retargeting Drives ROI
Reignite consumer interest during peak viewing periods with CTV retargeting. 80% of US households have a CTV device, and it’s likely this massive audience is only going to keep growing. But CTV’s power isn’t just in the size of its audience. The channel enables advertisers to engage with TV audiences in ways only traditional digital channels […]
Growth Marketing vs. Digital Marketing
In a rapid-paced industry like marketing, staying on top of tech and trends is crucial for survival. It can be easy to lose sight of the basics: what marketing really is, what marketers’ goals are, and what strategies are right for any given company. In this article, we’ll break down the fundamentals of growth marketing […]
What Is Growth Marketing? An A to Z Guide
As marketers, it’s not unusual to find ourselves constantly reinventing the wheel. Brands need to create new best practices or adapt to audience expectations for every technological breakthrough or new media channel. In recent years, however, growth and acquisition marketing strategies emerged as a reliable yet flexible way to acquire — and retain — highly […]
Understanding Streaming & On-Demand Models in 2022
Understanding Streaming & On-Demand Models in 2022 and the opoortunities they present – is crucial for performance marketers. Though television consumption increased during the pandemic, how people opted to watch TV changed. The pandemic saw the appeal of linear TV wane greatly and increased adoption of on-demand and streaming services. This shift means that the […]
Setting Smart Social Media Goals
Setting smart social media goals for your social media strategy does not have to mean reinventing the wheel. It has been said that you can’t change the past but you can learn from it. We frequently use past information to inform future strategy in marketing. Social media is a great way to talk to your […]
A Step-by-Step Guide to Incrementality Testing for CTV Advertising
Sophisticated digital advertisers use incrementality testing. This allows advertisers to isolate unique contributions coming from their many digital marketing channels. As marketers move into CTV as the next growth channel, incrementally testing is especially important. CTV is unique in the digital advertising domain and because consumers cannot click on TVs. Incrementality testing is a foundational […]