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Lead Generation Campaigns
How to set up a lead generation campaign for success. The best digital media for lead gen depends on your target audience and your business goals. However, knowing how to effectively market with lead generation as a goal requires smart strategy. Popular and effective digital media channels for lead generation include: Social media: Social media […]
Creative Advertising Trends in 2023
The advertising industry is constantly evolving, and creative advertising is no exception. In order to stand out from the competition and capture the attention of consumers, brands are increasingly using innovative and engaging ad formats. Here are some of the top creative advertising trends to watch in 2023: Personalized ads. Consumers are bombarded with ads all […]
How AI Is Helping Marketers
Marketing is undergoing a revolutionary change thanks to AI. This technology provides marketers with advanced tools and techniques. Marketers can be empowered to make data-driven decisions, optimize marketing strategies, and improve customer experiences. Let’s explore some of the key ways Artificial Intelligence is helping marketers achieve these goals. How AI is helping marketers: With AI, […]
What Are Free Ad Supported TV (FAST) Services?
Learn why more performance marketers are paying attention to free ad supported tv services (FAST services). The future of TV is free, and that’s great news for advertisers. Between 2019 and 2022, 39.9 million households in the US cut cable. Many of these households were hoping to save by switching to streaming services. Now they’re […]
How To Use a CTA On Your Website Effectively
Coming up with a good CTA (call-to-action) can be challenging, especially when you are trying to reach different audiences. First time visitors, customers, leads and past customers promoting your products and services are all likely audiences to visit your site. You will need different messaging for each of these to accomplish your goals. If you […]
5 Iconic Connected TV Ads We Love
Learn from the best connected TV ads to inspire your next advertising campaign. And find out what makes them work so well. The big screen long stood as the major leagues of advertising. The performance marketing possibilities of mobile kicked linear TV back to the minors. Still, nothing else could replicate the commanding presence and […]
10 Streaming Services Statistics To Watch in 2023
The growth of streaming services has been steadily changing the way consumers access video entertainment for more than a decade. But — aside from a few new efforts here and there — the major players stayed largely the same. A state of homeostasis was achieved as viewers stuck with the subscription-based video demand services they […]
Linkedin for your business
Now that you have created and/or updated your Linkedin company page, let’s put it to work for you. How can you use your page to connect to your potential customers? Over 59 million companies have a Linkedin page and 2.7 million post at least once a week. Using your page should be part of your […]
Let’s talk about Linkedin Part 2
Linkedin is the #1 business networking platform. With over 700 million users it is a good place to stay in touch with colleagues, look for a new job, find new business opportunities and obtain business referrals. Last week we talked about the importance of a strong personal Linkedin profile. This week we will explore how […]