Facebook shares it’s ‘Most viewed Content Report’ for Q3. Facebook has gone to great lengths in an effort to debunk the idea that it is a key distribution platform for misinformation and conspiracy theories. As are the pretzel-like logical progressions it’s taken to re-shape its data to reflect the image that it would prefer.
As a quick recap – back in August, Facebook published a new ‘Widely Viewed Content’ report. The report is designed to show the types of posts that typically get shown in user feeds.
The idea was to counter this Twitter account, created by New York Times journalist Kevin Roose. The account shows the most shared link posts on Facebook every day, based on data from CrowdTangle, Facebook’s own analytics platform.
Top 10 links on Facebook – Junk and Spam
Much like the Q2 report, the top 10 links on Facebook are a mixed bag of spam, vague news links and content amplified by Facebook’s own COVID resource center.
- The first is a link to a speaking agency of former Green Bay Packers players, which previous investigations have tagged as likely spam
- The second is a CBD seller
- The third is a link to a radio station
- A trade show in London A recipe website
- The ABC news website (though no specific URL)
- 3 Minute DIY YouTube channel
- A video mapping the neurons in a human brain
- A UNICEF post (likely amplified by Facebook’s COVID center)
- 3 Minute DIY YouTube channel (again)
So, as you can see, it’s not all right-wing conspiracies and misinformation. It’s junk, mostly. What people see on Facebook is junk and spam – which is also reflected in the ‘widely viewed posts’ section of the report.
Facebook may be able to argue that such posts don’t get as many views as more light-hearted fare like this. Note, Facebook counts a ‘view’ when a post is visible on “at least half of the screen on a phone, computer, or tablet, and was viewed for at least a quarter of a second”). But the results here do underline that the key to News Feed success is sparking engagement, anyway that you can. As a result, there is misleading information out there as a result of this objective.
You can view Facebook’s Q3 Widely Viewed Content Report here.
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