Have you gotten to a point where you think the content you are creating is just good enough or you think that typing out a few paragraphs for your site will suffice? Sure, a few people will read it… But why though? Why should your audience bother engaging with your site to begin with? What value does your word hold? Well, think about this, according to a Starcom MediaVest Group Study, when you crack the mic, a listener is 93% likely to consider purchasing an item and 77% likely to purchase based on what you say. That’s a lot of clout!
Why is it important to create great content? When you do converse with your listeners, influencing them to go to the sites or socials, would you want them to go to a clapped out site with old posts or do you want them to visit a site that offers them value and entertainment.
When you offer your listener/fan something of value, they will come back time and time again. That return engagement is valuable.
These same strategies apply to brands who want to increase brand awareness. When you talk to your audience, make sure the user experience is positive.
Tips to help clean up your site and socials:
1. Is it broken? Take some time to go through the site and see if there’s anything broken.i.e. links and ads. Broken links not only hurt your SEO, they hurt user experience.
2. Is it old? When going through the sites and you see a graphic that has been staring at you for weeks, create fresh ones. Also, update older timestamps to keep that content fresh too.
3. Is it tired? Could some of the posts on your socials use a pick me up? Try to refresh them with new verbiage and new images.
4. Is it weak? Is the message you are trying to express lack luster? Test different messages to learn what resonates with your audience. Testing tone and language will help you understand what works and what doesn’t.
Message is key. Analyze the what and how are you telling your audience to go to the website and socials. Maybe it’s time to refresh that message.
Alpha has the ear of the local audiences. Let’s talk about how we can help you reach these audiences through our local influence and goal driven digital strategies.