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5 Growth Marketing Channels That Deliver ROAS in 2022
In 2022, reaching your intended audience is harder than ever. Traditional performance channels are oversaturated and increasingly more expensive. As a result, this has cut down on reach and ROAS. Identifying and testing out new growth marketing channels is essential if you want to cut through the noise and make an impact. If you’re not […]
What is the Best Time to Post on Social?
Figuring out the best time to post on social media to increase engagement has shifted due to our new viewing habits. It’s no secret that the pandemic saw an increase in social media use. At the height of the pandemic, marketers saw an advantage to increased posting without careful thought to timing. Now that we […]
How to Test OTT Without Blowing Your Budget
Marketers know that ad testing is a critical component of any successful performance campaign. But testing a new channel is a complex process. The good news is it’s entirely possible to test OTT campaigns while driving positive ROAS. Especially if you commit to CTV as your delivery channel. When you’re ready to introduce television advertising […]
Find out what your audience wants to see
When thinking of video strategy, most businesses should be thinking of YouTube as a channel to reach their audience. When it comes to video content, users are very “picky” about the specific content they choose to consume. Therefore, when posting content, know what your audience wants to see. The more you can meet the needs […]
Wondered exactly how long a social media video should be?
A social media video can run from 1 second to many hours in length. Each social media platform is different. Understanding the differences and best practices for each social media platform is important. Knowing the ideal length for video can be challenging. Master these best practices for the most engagement on all social media platforms. […]
Getting the most out of your social media
Let’s talk about all social media platforms How can you be sure you are getting the most out of your social media? In previous posts, we have talked about all the tools in 2022 available on Facebook but what about the rest of the social media platforms? Well, you’re in luck. We’ve been doing […]
OTT vs. VOD – Understanding Streaming & On-Demand
Knowing the differences between OTT vs. VOD — and the opportunities they present — is crucial for performance marketers Though television consumption increased during the pandemic, how people opted to watch TV changed. The pandemic saw the appeal of linear TV wane greatly and increased adoption of on-demand and streaming services. This shift means that […]
Meta/Facebook Planner
Meta/Facebook Planner I know we have written about the Meta/Facebook planner a lot in these past blog posts. And how easy it is to post and schedule your posts to both Facebook and Instagram accounts. I wanted to make this blog post about how to use the Meta/Facebook planner effectively. And why you should use […]
OTT Attribution is Changing the Future of TV – for Brands, Publishers, and Viewers
If TV is no longer linear and is now a digital medium, what’s keeping those millions of digital-first brands from taking advantage of the power of TV advertising? The issue has been OTT attribution. And now that it’s solved, TV advertising won’t be the same – for brands, publishers, and consumers. Here’s how. The TV […]