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Choosing The Social Media Platforms That Are Best For YOUR Business
The only constant in social media is change. New platforms emerge; existing platforms evolve, adding features and enhancing experiences…but the question for local businesses is, “do I need to be active on all of these platforms?” The answer is… You likely don’t need to be on every social media platform that’s available. When it comes […]
Is Your Brand Prepared For Crisis Communication?
As the entire world has seen over the last twelve months, it would be an understatement to say that crises are unavoidable. This is why crisis communication is so vital to a brand’s social media strategy. How should your brand integrate “In Case of Emergency” communications into your brand messaging? Ask yourself, “what happened when […]
240 BILLION Reasons You Should Be Thinking About Mobile Advertising First
So, why is a “mobile mindset” so important? Well, according to App Annie’s latest State of Mobile report, mobile engagement soared in 2020 as consumers across generations spent more time on the channel during the coronavirus pandemic. The surge was reflected in marketing as mobile advertising spend grew 26% year-on-year to $240 billion. That is […]