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Why Might CTV be a Good Investment for your Business?
In this recent interview with MarTech, Jason Fairchild, a leader in the emerging CTV space, explains where the industry is heading and what trends to out for as TV advertising shifts from traditional to digital. So, why might CTV be a good investment for your business? With CTV’s technology, advertisers reap the same benefits as […]
Is Your Business’s Website ADA Compliant?
by Athena Gipson If you’re wondering what ADA compliant means, then we urge you to keep reading or your business may be in some trouble. On July 26, 1990 (practically the internet dark ages), President George Bush signed the Americans with Disabilities Act (ADA) into law. The importance of the ADA is immeasurable. It ensures […]
5 Myths About Advertising on Streaming TV
by Katy Treadwell As one of the biggest emerging advertising channels these days, there’s a strong possibility that you may have already heard of advertising through streaming platforms, such as CTV and OTT. But with that, it may have also raised a few questions. To help understand the potential of advertising on streaming TV, we’re […]
The Youtube Algorithm Explained
Looking to increase your brand’s YouTube video views? We figured. After all, people around the world watch over 1 billion hours of YouTube content every day – In fact, according to the Wall Street Journal, Youtube is on pace to eclipse traditional television completely. And what guides which videos those users watch, you ask? The all […]
Building Your Business’s Brand Credibility
Brand credibility can be narrowed down to the trustworthiness of a business’s product or service. And in today’s world, brand credibility is everything. The way consumers view your business directly impacts word-of-mouth advertising and in essence, your sales. Thanks to the internet, even a seemingly small piece of bad publicity can affect your business by […]
Why Your Business Needs to Prioritize Video Marketing
by Reed Congdon Why should your business get used to video marketing? Let’s talk numbers. Recently, Wyzowl completed their seventh annual report that covers trends in the video advertising landscape based on answers from both consumers and marketers. The report covers everything from video usage, platforms and spends to changes that have come from the […]
A Small Business Owner’s Guide to Paid Social
by Reed Congdon As a small business, using social media as a marketing tool may seem overwhelming at first. As a consumer, the ads you see pop up on your social platforms may seem to be only from the big name brands and leave you wondering, “how can my business compete with those guys?” Well, […]
Navigating Your Brand’s Social Presence without Vanity Metrics
by Michael Burnley As always, there are a ton of fun changes afoot in the world of social media. TikTok for example, is teaming up with Sirius XM and Pandora to create a “trending” radio station for the summer. Facebook and Instagram are also removing like buttons… WAIT. Facebook is removing like buttons? How am […]
What Does Apple’s iOS 14.5 Update Mean for Advertisers?
by Katy Treadwell Apple recently updated its iOS system. What does that mean for your advertising strategy? Well, going forward Apple users will have to grant permission to apps and/or sites to use their data with the new iOS update. Your gut reaction as an advertiser might be, “Oh no! No one wants to be […]