How do you manage influencer campaigns?
You’ve been posting socials for a while and you have gained a lot more follows and engagements since you have been working on your strategies. Then all of a sudden, a brand comes to you looking for an endorsement agreement to include them in your social posting schedule. What do you do? How do you place them into your posts and how do you manage the results of this collaboration. How do you manage influencer campaigns?
You may find that managing this stuff is all overwhelming. Creating social content, using your influencer status as ways to endorse clients, watching to see if it caught on and then hoping it will succeed.
What we just went through quickly are essentially the 4 M’s of influencer marketing. Our friends at Giraffe have a great infographic about the 4 M’s of influencer marketing.
Note: This infographic uses instances where you manage influencers but in this case you are the influencer.
What are the 4 M’s again?
Make – This is the research/execution stage of influencer marketing. You will research the best strategy to create a connection between your endorsement and your audience. Where is your fan within the buying cycle? Awareness phase, Consideration? or Decision? – You can then create, schedule, then post your content.
Manage – Managing the content that has and will be posted within this phase is important because this is where you will have the ability to make edits to your strategy, pivot or keep on full steam ahead. Are you getting engagement with your posts? Is this resonating with our listeners? Is there a positive, negative, or neutral response to your posts?
Monitor – Watching your fan’s engagement with your posts and seeing their reaction is what you need to do to make sure the endorsement is working. If you just post and forget without watching the reactions of your fans, you won’t know if the content is successful or if it falls flat. Are the fans commenting? Are they taking action? Have we reached the targeted audience?
Measure – After the campaign is complete, it’s time to analyze. What worked? How long did it work? What worked well? What didn’t work at all?
The 4 M’s can really be used for any strategy when posting, be it a promotion, event or even your web posts. Let’s talk about your strategy and how you can take advantage of your growing social equity.