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Setting Smart Social Media Goals
Setting smart social media goals for your social media strategy does not have to mean reinventing the wheel. It has been said that you can’t change the past but you can learn from it. We frequently use past information to inform future strategy in marketing. Social media is a great way to talk to your […]
A Step-by-Step Guide to Incrementality Testing for CTV Advertising
Sophisticated digital advertisers use incrementality testing. This allows advertisers to isolate unique contributions coming from their many digital marketing channels. As marketers move into CTV as the next growth channel, incrementally testing is especially important. CTV is unique in the digital advertising domain and because consumers cannot click on TVs. Incrementality testing is a foundational […]
16 Crucial Social Media Metrics to Track in 2022
Social media metrics allow you to track almost every detail of your campaign. While this is a good thing, one can get lost in all that data. Focusing your attention on some of the more important metrics will allow you to know if your strategy is working. Identifying which are most important to your brand […]
How CTV Measurement, Attribution, and Brand Lift Analysis Work in 2022
A one-to-one model of CTV measurement and attribution shows performance advertisers exactly where to spend their ad budgets. As the popularity of connected TV continues to grow, CTV measurement is becoming increasingly important for advertisers. TV viewership data shows skyrocketing CTV adoption rates. In the US today, 56% of viewers watch video content through connected […]
Ideas to Boost Your Content and Social Strategy
Knowing what to post and what works are two challenges brands face. If you are looking to increase engagement and grow your followers, you will need a content and social strategy. While social media hasn’t changed much, in many ways it has. The basic principles are still the same. However, here are updates to the […]
CTV Retargeting: Why Web-to-TV Retargeting Drives ROI
80% of US households have a CTV device, and it’s likely this massive audience is only going to keep growing. But CTV’s power isn’t just in the size of its audience. The channel enables advertisers to engage with TV audiences in ways only traditional digital channels once allowed. Now, advertisers can run CTV retargeting campaigns. […]
15 Behind the Scenes Content Ideas to Share on Instagram
Are you looking for ways to improve your Instagram marketing strategy with new content ideas? Want to create more engaging posts that humanize your brand? Growing your brand’s online presence can seem daunting. Focusing on your social media presence should be top of the list for any business. With over 1 billion people using […]
4 OTT Statistics Digital Marketers Need to Know
Should OTT and CTV ads be a part of your digital marketing plan? Yes, if you’re looking for a transparent, cost-effective, and reliably attributable way to engage consumers. For marketers, these OTT statistics provide the context and proof points you need to effectively allocate your budget. Investors should also stay tuned to hear why this […]
Calls-To-Action/Reaction and Engagement
Creating Calls-To-Action is the easiest, best way to gain engagement with your audience, not only on your sites but on social media platforms too. From questions to polls to videos, there are many ways to create CTAs to pique interests, shares and likes. Let’s dive into some stats on engagement rates brought to you by […]