16 Crucial Social Media Metrics to Track in 2022
Social media metrics allow you to track almost every detail of your campaign. While this is a good thing, one can get lost in all that data. Focusing your attention on some of the more important metrics will allow you to know if your strategy is working.
Identifying which are most important to your brand will depend on your goals and your budget. Understnding how to interpret these metrics will help you define future campaigns and improve on current startegy. If you are not looking at these metrics how will you know if your social media strategy is working? How will you know if your budget is appropriate to reach your goals?
Staying on top of these metrics will help you anticipate upcoming trends. Let’s examine some of the most important social metrics to track in 2022.
Awareness Metrics
These numbers show how many people see your content and how much attention your brand gets on social media.
- Reach
- Impressions
- Audience Growth Rate
Engagement Metrics
Social media engagement metrics show how much people interact with your content, as opposed to just seeing it.
- ngagement Rate
- Amplification Rate
- Virality Rate
- Video Views
- Video Completion Rate
- Customer Satisfaction (CSAT) Score
- Net Promoter Score (NPS)
ROI Metrics
What’s the return on your social investment? These metrics will help you figure that out.
- Click-through Rate (CTR)
- Conversion Rate
- Cost-per-click (CPC)
- Cost per thousand Impressions (CPM)
- Social Share of Voice (SSoV)
- Social Sentiment
Check out the detailed breakdown of all these metrics from Hootsuite here: “16 Crucial Social Media Metrics to Track in 2022“.
Need help setting up your social media campaigns and reviewing the above metrics for your brand? Schedule a call to learn how we can help you. At AlphaDigital we customize every campaign to achieve the our client’s goals in the most efficient and strtegic way. We look forward to hearing from you!
