Knowing what to post and what works are two challenges brands face. If you are looking to increase engagement and grow your followers, you will need a content and social strategy. While social media hasn’t changed much, in many ways it has. The basic principles are still the same. However, here are updates to the basic strategy you should be aware of.
Social Media in 2022
- Short content platforms are thriving
- People are more distracted
- There is more activity in the system than ever
Content Ideas and Strategy
The team from Bootcamp Digital put together some great ideas in an easy-to-understand infographic.
In the infographic, they break things down as follows:
- Engagement boosts
- Expert status
- Get personal
- Trending topics
- Shout outs