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Building Your Business’s Brand Credibility
Brand credibility can be narrowed down to the trustworthiness of a business’s product or service. And in today’s world, brand credibility is everything. The way consumers view your business directly impacts word-of-mouth advertising and in essence, your sales. Thanks to the internet, even a seemingly small piece of bad publicity can affect your business by […]
Why Your Business Needs to Prioritize Video Marketing
by Reed Congdon Why should your business get used to video marketing? Let’s talk numbers. Recently, Wyzowl completed their seventh annual report that covers trends in the video advertising landscape based on answers from both consumers and marketers. The report covers everything from video usage, platforms and spends to changes that have come from the […]
A Small Business Owner’s Guide to Paid Social
by Reed Congdon As a small business, using social media as a marketing tool may seem overwhelming at first. As a consumer, the ads you see pop up on your social platforms may seem to be only from the big name brands and leave you wondering, “how can my business compete with those guys?” Well, […]
Navigating Your Brand’s Social Presence without Vanity Metrics
by Michael Burnley As always, there are a ton of fun changes afoot in the world of social media. TikTok for example, is teaming up with Sirius XM and Pandora to create a “trending” radio station for the summer. Facebook and Instagram are also removing like buttons… WAIT. Facebook is removing like buttons? How am […]
What Does Apple’s iOS 14.5 Update Mean for Advertisers?
by Katy Treadwell Apple recently updated its iOS system. What does that mean for your advertising strategy? Well, going forward Apple users will have to grant permission to apps and/or sites to use their data with the new iOS update. Your gut reaction as an advertiser might be, “Oh no! No one wants to be […]
If You Build Your Website, They Will Come! (So You Hope)
As business owners probably realize, building a website it slightly different than building a baseball field; after all, you are not Kevin Costner and this is definitely not 1989. The idea that building a destination will entice people to show up may have worked in the once popular movie “Field of Dreams,” but unfortunately this […]
How to Create Content for The Right Audience
Content. Anyone can create it. Anyone can publish it. And more often than not, anyone can access it—with just a few clicks or thumb-taps. As we know, clicks and pageviews are meaningless unless they come from a brand’s target audience. So how do you create content that your target audience wants to engage with? Industry […]
Finding The “Why?” In Your Digital Advertising Strategy
by Reed Congdon These days, there are so many shiny new toys available in the digital advertising landscape for brands to explore. From Connected TV and digital audio to social, display, mobile, and more, it’s hard for business owners not to dive in and want to start spreading their brand messaging across each and every […]
Why Facebook is Still Relevant to Your Marketing Strategy
So, you’re questioning if Facebook is still relevant to your marketing strategy. Well, let’s dive in. According to the latest findings from Pew Research, Facebook continues to see the most daily usage compared to other popular social platforms. This is despite seemingly losing some of its shine as the leading social platform of choice. For […]