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Digital and Radio for Marketing Impact
What if we told you that combining the power of digital and radio can create a synergy that amplifies marketing efforts? Marketers in today’s world are always exploring new ways to reach their target audience. While digital advertising has gained significant prominence over the past decade, traditional mediums like radio continue to hold their ground. […]
Some tips on how to market to Gen Z
To effectively market to Gen Z, which refers to individuals born between the mid-1990s and the early 2010s, it’s important to understand their characteristics and preferences. Here are some strategies to help you market to Gen Z effectively: Be authentic. This group of young people is savvy to marketing ploys, so they can spot a […]
Social Media Tips For Higher Education Institutions
It’s no wonder that higher education is using YouTube and other social channels to market themselves. This is because more and more students are using these channels to research schools. In fact, a recent study found that 80% of students use YouTube to learn about colleges. Here are some of the ways that higher education […]
Healthcare Marketing Trends in 2023
In 2023, healthcare marketing is set to experience significant trends influenced by advancements in technology, shifts in consumer behavior, and changes in the healthcare industry. Read on to discover the most significant healthcare marketing trends for 2023 Healthcare marketers are now prioritizing personalized marketing strategies to connect with patients on a more individual level. This […]
Lead Generation Campaigns
How to set up a lead generation campaign for success. The best digital media for lead gen depends on your target audience and your business goals. However, knowing how to effectively market with lead generation as a goal requires smart strategy. Popular and effective digital media channels for lead generation include: Social media: Social media […]
Creative Advertising Trends in 2023
The advertising industry is constantly evolving, and creative advertising is no exception. In order to stand out from the competition and capture the attention of consumers, brands are increasingly using innovative and engaging ad formats. Here are some of the top creative advertising trends to watch in 2023: Personalized ads. Consumers are bombarded with ads all […]
How AI Is Helping Marketers
Marketing is undergoing a revolutionary change thanks to AI. This technology provides marketers with advanced tools and techniques. Marketers can be empowered to make data-driven decisions, optimize marketing strategies, and improve customer experiences. Let’s explore some of the key ways Artificial Intelligence is helping marketers achieve these goals. How AI is helping marketers: With AI, […]
What Are Free Ad Supported TV (FAST) Services?
Learn why more performance marketers are paying attention to free ad supported tv services (FAST services). The future of TV is free, and that’s great news for advertisers. Between 2019 and 2022, 39.9 million households in the US cut cable. Many of these households were hoping to save by switching to streaming services. Now they’re […]
How To Use a CTA On Your Website Effectively
Coming up with a good CTA (call-to-action) can be challenging, especially when you are trying to reach different audiences. First time visitors, customers, leads and past customers promoting your products and services are all likely audiences to visit your site. You will need different messaging for each of these to accomplish your goals. If you […]