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Find out what your audience wants to see
When thinking of video strategy, most businesses should be thinking of YouTube as a channel to reach their audience. When it comes to video content, users are very “picky” about the specific content they choose to consume. Therefore, when posting content, know what your audience wants to see. The more you can meet the needs […]
Wondered exactly how long a social media video should be?
A social media video can run from 1 second to many hours in length. Each social media platform is different. Understanding the differences and best practices for each social media platform is important. Knowing the ideal length for video can be challenging. Master these best practices for the most engagement on all social media platforms. […]
Getting the most out of your social media
Let’s talk about all social media platforms How can you be sure you are getting the most out of your social media? In previous posts, we have talked about all the tools in 2022 available on Facebook but what about the rest of the social media platforms? Well, you’re in luck. We’ve been doing […]
OTT vs. VOD – Understanding Streaming & On-Demand
Knowing the differences between OTT vs. VOD — and the opportunities they present — is crucial for performance marketers Though television consumption increased during the pandemic, how people opted to watch TV changed. The pandemic saw the appeal of linear TV wane greatly and increased adoption of on-demand and streaming services. This shift means that […]
Meta/Facebook Planner
Meta/Facebook Planner I know we have written about the Meta/Facebook planner a lot in these past blog posts. And how easy it is to post and schedule your posts to both Facebook and Instagram accounts. I wanted to make this blog post about how to use the Meta/Facebook planner effectively. And why you should use […]
OTT Attribution is Changing the Future of TV – for Brands, Publishers, and Viewers
If TV is no longer linear and is now a digital medium, what’s keeping those millions of digital-first brands from taking advantage of the power of TV advertising? The issue has been OTT attribution. And now that it’s solved, TV advertising won’t be the same – for brands, publishers, and consumers. Here’s how. The TV […]
Meta wants your account to be successful
Meta wants your account to be successful It’s true! Meta (Facebook) has been compiling a great visual list of bite sized tips for you. They call it the Creative Guidance Navigator. Each tip has a companion stat along with sources and case studies to dive in with a deeper explanation of their tip. So in […]
Lights… Video…. Action?
Let’s talk about one of the many things that can boost engagement on your socials. Video. and, how easy it is to create short, snackable videos that you can use just about anywhere. Why video? According to Dreamgrow.com Youtube videos reach more 18-34 and 18-39 year olds than any cable network in the US. […]
That is a lot of Clout!
Have you gotten to a point where you think the content you are creating is just good enough or you think that typing out a few paragraphs for your site will suffice? Sure, a few people will read it… But why though? Why should your audience bother engaging with your site to begin with? What […]