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Creating Your Brand Voice: A Complete Guide
Creating your brand voice can be tricky. Interestingly enough, a lot of brands can’t define the difference between their personality and the actual person creating content for their specific advertising channel. As a result, there isn’t consistency. Additionally, the end user can be confused about what the company represents and will not feel connected to […]
Leveraging Psychology in Digital Marketing
Want to learn how to leverage basic psychology in digital marketing campaigns? Are you looking for ways to improve your online marketing strategy? More than ever, marketers today can benefit from lessons learned in psychology. According to Merriam Webster, psychology seeks to understand the human mind and behavior. Marketers are constantly seeking to engage with their […]
Trendjacking, FOMO and other cool words
Have you ever seen the Allstate chaos commercial when chaos is TikTok dancing and causes a wreck? Well, that’s more than just Trendjacking, that’s parody trendjacking. Often done in bite-sized chunks, Trendjacking is a great content strategy when you are kind of tapped out of ideas or in between promos and holidays. These types of […]
Social SEO: How People Find You on Social Media
Social SEO helps your content be seen by people who are actively searching for companies like yours or the products and services you offer. Are you relying on social media algorithms to get your content seen (a.k.a. posting and hoping for the best)? If so, you might be missing new followers and potential customers. Read on […]
What should be the big goal to set in the next year?
What is one goal that comes to mind when establishing a digital goal set? I would say, increasing video. In the next few posts, I will be going over some ways we could possibly increase video through social media. But first let’s do some homework. How do we get there? Going from 0 to 100 […]
Time to Focus on Performance CTV
Inflation may be up, but consumer spending is strong — here’s why now is the time to focus on performance CTV. Right now the market is volatile and there is lots of uncertainty among consumers and businesses. The biggest question facing marketers is how to adjust marketing budgets during these uncertain times. Relax, we’ve seen […]
BeReal about changing Social Media Space
Social media space is always evolving. From big platforms getting bigger to others that just disappear in the dust. Remember Clubhouse? There is one thing that is always a constant in this space; change. You can say that for just about everything though. Let’s take the big guns, Facebook and Instagram. Even though Meta […]
The Ultimate Content Strategy Checklist: Infographic Guide
What if I told you that over half of all businesses in the world do not have a “defined” content strategy for their brand or business? To some, that would sound like a big pile of “fiddlesticks” or “hogwash”. Unfortunately, that is the truth and some of these businesses will ultimately fail because of this. […]
Why should you include SEO in your marketing plan?
Including SEO in your marketing plan is something many businesses question. Should you do it? How long should you do it? Is it really that important? Will I see results from SEO? These re all great questions to ask yourself. Here’s why every business and brand should have SEO as part of their marketing initiatives. […]