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Successfully managing your influencer campaigns
How do you manage influencer campaigns? You’ve been posting socials for a while and you have gained a lot more follows and engagements since you have been working on your strategies. Then all of a sudden, a brand comes to you looking for an endorsement agreement to include them in your social posting schedule. […]
The ever decreasing span of… Squirrel!… I mean of humans
From 2010-2015, the average human attention span has shrunk by a third from 12 seconds to 8.25 seconds! Focus, easier said than done! Do you find yourself working on a multitude of projects at the same time and then in the middle, just kind of slump into your chair and scroll for a bit? Have […]
The secrets of the Al-Gore-Rhythm
As many of you know, the secrets of the al-gore-rhythm or the way social media filters and serves the fans, changes as trends change. Well, in 2021 the algorithm changed and recently, the folks at Facebook recently released an explanation of the latest changes for 21-22. Basically, Facebook News feed is out and is […]
Facebook Shares it’s ‘Most Viewed Content Report’ for Q3
Facebook shares it’s ‘Most viewed Content Report’ for Q3. Facebook has gone to great lengths in an effort to debunk the idea that it is a key distribution platform for misinformation and conspiracy theories. As are the pretzel-like logical progressions it’s taken to re-shape its data to reflect the image that it would prefer. As […]
A Personalized Marketing Strategy for Your Small Business
One can’t underestimate the importance of having a Personalized Marketing Strategy for Your Small Business. As a business owner or manager, you probably already know what you want to accomplish this year, this month, or even this week. For example, you might want to increase online sales year over year. Maybe you want to increase […]
Social Media Trends for Marketing Success in 2022
Looking ahead to social media trends for marketing success in 2022. 2021 was an impactful year full of ups and downs. Consumers continue to dictate how brands move forward. 2022 is set to be another challenging year. Make sure you’re fully prepared to tackle the upcoming year. Talkwalker and HubSpot dug deep to find the […]
What are you doing to get ready for the new year?
What are you doing to get ready for the new year? It is time to take control of your stations and digitals, assess what worked in the previous year and shake what didn’t work. It’s time to build upon what worked and add on what can work in 22. Socially, Digitally, and Graphically, what are […]
Digital/Terrestrial strategies for 2022
DIGITAL AND TERRESTRIAL STRATEGIES FOR 2022 What steps are you taking to level up your Digital and Terrestrial strategies for 2022? We are down to weeks left in the year and as we are working towards the new year, we can start by building a solid strategy to anti up your footprint. Here are […]
Effective Hashtag Use
A Quick Guide to Effective Hashtag Use Effective hashtag use requires research and consideration, and a more measured approach to applying tags to ensure optimal discovery with your target audience. Many still hashtag random words (#happy) or create their own custom hashtags within their post text (#IDontLikeHashtags), both of which serve little purpose. While they’ve […]