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If You Build Your Website, They Will Come! (So You Hope)
As business owners probably realize, building a website it slightly different than building a baseball field; after all, you are not Kevin Costner and this is definitely not 1989. The idea that building a destination will entice people to show up may have worked in the once popular movie “Field of Dreams,” but unfortunately this […]
How to Create Content for The Right Audience
Content. Anyone can create it. Anyone can publish it. And more often than not, anyone can access it—with just a few clicks or thumb-taps. As we know, clicks and pageviews are meaningless unless they come from a brand’s target audience. So how do you create content that your target audience wants to engage with? Industry […]
Finding The “Why?” In Your Digital Advertising Strategy
by Reed Congdon These days, there are so many shiny new toys available in the digital advertising landscape for brands to explore. From Connected TV and digital audio to social, display, mobile, and more, it’s hard for business owners not to dive in and want to start spreading their brand messaging across each and every […]
Why Facebook is Still Relevant to Your Marketing Strategy
So, you’re questioning if Facebook is still relevant to your marketing strategy. Well, let’s dive in. According to the latest findings from Pew Research, Facebook continues to see the most daily usage compared to other popular social platforms. This is despite seemingly losing some of its shine as the leading social platform of choice. For […]
The Pandemic’s Effect on Connected TV (CTV) Advertising
by Katy Treadwell It’s no secret that one of the biggest impacts on linear TV growth over the past year has been the coronavirus. It has drastically accelerated the transition from traditional TV watching to streaming options, like CTV (Connected TV) & OTT (Over-The-Top). The differences between CTV and OTT are sometimes hard to follow, […]
7 Key Social Media Tips for Your Small Business
By Katy Treadwell As we know, there are an incredible number of social media players in the world and finding the right platform for your business might seem tricky, but regardless of platform, if you keep the following seven Key Tips for social media in mind, results will likely follow. I know what you’re thinking, […]
The Art of the Advertising Balance: Traditional & Digital Marketing
By Morgan Harrison Why is using a targeted mix of traditional & digital marketing the key to reaching potential customers? As technology continues to grow and evolve over time, an unchanged area remains: your potential customers are busy. Take a typical day for your consumers. It looks something like this: They wake up to check […]
Let’s Talk Content Mapping
Have you ever found yourself conflicted with having to post on socials, get blog posts up on your brand’s site, create new content, and round it off with keeping on top of your business’s terrestrial marketing programming? So, what do you do with all of that content? According to Buffer.com and Marketo, creating a calendar and […]
Do Not Mistake Flash for Substance When it Comes to Building Your Marketing Messages
By Brian Foster Last year, I created a team building exercise for my staff. The premise was simple; I would provide a whole host of toppings, the teams simply needed to provide the best bite of toast they could. We had sweet toppings, salty, the entire range to tempt the taste buds. For fun, I […]