DIGITAL AND TERRESTRIAL STRATEGIES FOR 2022

What steps are you taking to level up your Digital and Terrestrial strategies for 2022? We are down to weeks left in the year and as we are working towards the new year, we can start by building a solid strategy to anti up your footprint. 

Here are some tips to get you started.

• Set realistic goals. Take a look at your previous month’s/Year’s stats and really dig into what it took to get to where you are now and what attainable goals you can set to achieve.

• Research your audience. We have a lot of tools from both terrestrial and digital that can help you dig in and find out about your audience and what makes them tick. Ask yourself: “Who is your audience and what are they interested in?”

• Speak to your audience. Once you narrow down who your audience is, develop content that will interest and engage them. To learn more about how to make content work for you, read this blog: How to Create Content for The Right Audience

• Establish your most important metrics and Key Performance Indicators (KPI). Are they pageviews? Engagements, maybe TSL? Analyze what content is working and do more of it. You may find that Digital/Terrestrial strategies overlap and work together.

• Be Malleable. What do you do when a campaign isn’t performing? You change it. The great thing about digital is that it allows you to change your strategy. If this doesn’t work, maybe this will. Always assess your strategies and improve where they are lacking.

Sprout Social has a great write-up on Building your social media strategy for 2022. These tips can work for both Digital and your Terrestrial strategies. 

Let’s continue the conversation on building your 2022 strategy and setting your goals. If you would like to talk about this and other strategies, please feel free to reach out at any time.

8 Call-to-Action (CTA) Tips That Will Increase Engagement and Conversions

Follow these 8 call-to-action (CTA) tips to build better ads that will encourage the user to engage with your ad.  You’ve put in a lot of effort to create an ad, but now you have to make sure it will help you achieve your business goals. If you are looking to build brand awareness, drive website visits or increase sales, the CTA in your ads is an important first step.

1. Design Matters.  Design your ad so that it’s easy for the user to follow, and so that key selling points and CTA’s are in just the right place.  The most effective design layout is called the “Z Pattern.”  Following this pattern, your most important information should be placed in the top left corner, followed by the top right, then center, then bottom left, and finally bottom right.  The arrows in the diagram below represent how the viewers eyes are most likely to read your ad.

2. Minimize the Risk. Make Them Feel Safe. Usually, clicking a CTA requires something of the user; a form fill or credit card in most cases.  Reinforcing your CTA with valid business reasons makes people less likely to second guess you or question the offer. As a result, you are more likely to garner the clicks you are looking for.

3. Instant Gratification. As humans, we desire instant results/gratification.  Use the psychology of instant gratification to appeal to those who are looking for quick solutions. For instance, the ad below offers a chance for the user to see how the product works on their own site! Talk about instant feedback!

4. Avoid Friction Words. Examples of “friction words” include, “Sign Up,” “Submit,” “Invest,” “Get Started,” and others like these.  Usually, these words signal more time and effort is needed from the user.  Cut to the chase and get user directly to your offer without the notion of added time or energy. 

5. Provide Proof.  The best proof is social proof.  The ability to show that many other people similar to them trust your content. Surround your Call to Action with “social proof” or other compelling testimonial that assures the user they won’t regret taking the next step.

6. Speak in the First Person. Try using “Me” or “My” instead of “You” or “Your.”  This feels more personal and consequently leads to better engagement.

7. People Don’t Like Being Told What to Do.  Instead of “Act now! Seats are Limited!” try a more ambiguous approach because people do not want to feel pressure.  “Reserve Your Seat Today,” is less aggressive and still implies that it could be gone tomorrow. 

8. Get Something Now. Similar to instant gratification, CTA’s that call to impulse buyers work great for ads.  Use the “Get Something Now” approach to engage impulse buyers.  “Get Free Brochure Today!” “Get Website Audit Now!” Simplify it even more if you can. For example, “Download Now.”

To learn more about how Alpha Media can help your ad performance and help you reach your goals, contact us. 

The Biggest Change: Reliance On Technology In The Workplace And Recruitment

It’s time we embraced that maybe this is the new normal. As we all maneuver through these unprecedented times, we will need to make adjustments. We should channel objectives, strategies and budgets to fit this new rulebook of social etiquette. What impact does technology have on recruitment? There’s no ignoring the biggest landscape change that’s affected every industry. The reliance on technology in the workplace and recruitment. Changing age old practices that have seemed immortal to decades of social evolution, such as, Job Fairs. 

Hence, the emergence of Virtual Job Fairs.

What can consumers experience at a Virtual Job Fair?

Virtual Job fairs allow job seekers and firms to network online from the comfort of their own home. Because consumers may attend online panel discussions. And they will be able to read and listen to testimonials from current employers and employees. And even attend virtual tours, they will have a full, immersive online experience.

Experts believe as much as 80 percent of recruiting will remain virtual for the foreseeable future.  This is especially true in the initial stages of prospecting and interviewing.

Benefits of a Virtual Job Fair

• Minimize Contact
• Are more affordable
• Are not limited to an area or a room
• Caste a wider net into the talent pool
• Make it easy to consolidate data between employers and employees
• Can target the right candidates with digital advertising solutions

The most obvious benefit to Virtual Job Fairs is budget maximization. You can focus your budget on engaging the right digital strategies to reach the audience. And less on creating a specific environment. Implicitly, that drives more access and opportunity to useful data. 

Data that can provide insight such as: 

• What do candidates feel about your company?
• Are your strategies attracting the candidates you want?
• What industries are in demand for recruitment?
• The interests and lifestyles of candidates attending the Job Fair.

All of which is data that can be recycled into growing the efficiency of your online recruitment strategy. Strategies such as Streaming Television (OTT), Streaming Audio, Social Media Platforms, Paid Search, Search Engine Optimization (SEO), Websites + Listing Site Management, Targeted Display, Email Marketing and so much more!

Digital Strategies is a numbers game after all. More, in most cases, really is more. With SEO and Targeted Display, engaging more companies and partners to be a part of your initiative only returns more useful data. It will also enhance the experience of your “fair-goers” as they will encounter more like-minded individuals. This will give more merit to your event, and convert into return attendees.

Despite all the pros of Virtual Job Fairs, candidates and employers alike still want the feeling of a personal encounter. Whether it’s getting a feel for the candidate or for candidates to gauge if a company’s culture fits them. So don’t forget to engage your attendees in post-event content like, upcoming virtual company events or video content to get them excited to come aboard.

Recruitment is our expertise. If you would like to chat about how to reach your recruitment goals, please reach out!