The Impact Of Technology On Recruitment
The Biggest Change: Reliance On Technology In The Workplace And Recruitment
It’s time we embraced that maybe this is the new normal. As we all maneuver through these unprecedented times, we will need to make adjustments. We should channel objectives, strategies and budgets to fit this new rulebook of social etiquette. What impact does technology have on recruitment? There’s no ignoring the biggest landscape change that’s affected every industry. The reliance on technology in the workplace and recruitment. Changing age old practices that have seemed immortal to decades of social evolution, such as, Job Fairs.
Hence, the emergence of Virtual Job Fairs.
What can consumers experience at a Virtual Job Fair?
Virtual Job fairs allow job seekers and firms to network online from the comfort of their own home. Because consumers may attend online panel discussions. And they will be able to read and listen to testimonials from current employers and employees. And even attend virtual tours, they will have a full, immersive online experience.
Experts believe as much as 80 percent of recruiting will remain virtual for the foreseeable future. This is especially true in the initial stages of prospecting and interviewing.
Benefits of a Virtual Job Fair
- Minimize Contact
- Are more affordable
- Are not limited to an area or a room
- Caste a wider net into the talent pool
- Make it easy to consolidate data between employers and employees
- Can target the right candidates with digital advertising solutions
The most obvious benefit to Virtual Job Fairs is budget maximization. You can focus your budget on engaging the right digital strategies to reach the audience. And less on creating a specific environment. Implicitly, that drives more access and opportunity to useful data.
Data that can provide insight such as:
- What do candidates feel about your company?
- Are your strategies attracting the candidates you want?
- What industries are in demand for recruitment?
- The interests and lifestyles of candidates attending the Job Fair.
All of which is data that can be recycled into growing the efficiency of your online recruitment strategy. Strategies such as Streaming Television (OTT), Streaming Audio, Social Media Platforms, Paid Search, Search Engine Optimization (SEO), Websites + Listing Site Management, Targeted Display, Email Marketing and so much more!
Digital Strategies is a numbers game after all. More, in most cases, really is more. With SEO and Targeted Display, engaging more companies and partners to be a part of your initiative only returns more useful data. It will also enhance the experience of your “fair-goers” as they will encounter more like-minded individuals. This will give more merit to your event, and convert into return attendees.
Despite all the pros of Virtual Job Fairs, candidates and employers alike still want the feeling of a personal encounter. Whether it’s getting a feel for the candidate or for candidates to gauge if a company’s culture fits them. So don’t forget to engage your attendees in post-event content like, upcoming virtual company events or video content to get them excited to come aboard.
Recruitment is our expertise. If you would like to chat about how to reach your recruitment goals, please reach out!