Menu

Display Advertising

Person touching like buttons. Concept about social media network

Work With the Best Influencers for Your Business

, , , , ,

Working with influencers can greatly benefit your business by increasing brand visibility, reaching new audiences, and driving customer engagement. However, small businesses often struggle understanding how to work with a brand advocate and how it will contribute to the success of their business.

Several factors contribute to the challenges that small businesses face when collaborating with a brand advocate

  • Lack of budget: Influencer marketing can be expensive, especially for small businesses with limited marketing budgets. Influencers with large followings can charge thousands of dollars for a single post.
  • Lack of expertise: Small businesses may not have the expertise or resources to manage an influencer marketing campaign. This includes finding the right content creators, negotiating contracts, and tracking the results of the campaign.
  • Lack of trust: Small businesses may be hesitant to work with content creators because they don’t trust that they will actually deliver results. There have been cases of influencers faking their followings or buying fake engagement, which can damage a small business’s reputation.

Small brands should consider working with micro influencers

Cost-Effective

Micro influencers typically have a smaller following compared to macro or celebrity influencers. As a result, they often charge lower fees or may even be open to product exchanges or collaborations in exchange for exposure. This makes them a cost-effective option for small brands with limited marketing budgets.

Niche Audience

Micro influencers often have a highly engaged and niche audience that aligns closely with their specific interests or niche. This targeted following allows small brands to reach a specific and relevant audience that is more likely to be interested in their products or services. By partnering with micro influencers, small brands can tap into these niche communities and generate more meaningful engagement.

Authenticity and Trust

Micro influencers tend to have a closer and more authentic relationship with their followers. Their smaller follower base allows them to interact with their audience on a more personal level, which fosters a sense of trust and authenticity. This can translate into higher levels of trust and credibility for recommendations or endorsements made by micro influencers, as their followers perceive them as genuine and relatable.

Higher Engagement Rates

While macro influencers may have a larger overall following, micro influencers often enjoy higher engagement rates. Their smaller audience fosters deeper connections, resulting in increased engagement on their content. Increased engagement benefits small brands by boosting visibility and exposure within the micro influencer’s community.

Better Reach within Niche Markets

Micro influencers are often experts or enthusiasts in specific niches or industries. Partnering with micro influencers who have a dedicated following within your target niche allows small brands to access a highly relevant audience that has a genuine interest in their offerings. This targeted reach can result in more qualified leads and conversions for small brands, as they are reaching individuals who are more likely to have a genuine interest in their products or services.

Long-Term Partnerships

Micro influencers are more accessible and open to building long-term partnerships with brands. They are often looking for collaborations that can help them grow their own brand and following. Small brands can capitalize on this opportunity by establishing long-term relationships, benefiting both parties as they grow their brands together.

When working with micro influencers, small brands should conduct thorough research to find aligned values, content styles, and audiences. Leveraging micro influencers allows small brands to build awareness, engage with their target audience, and achieve meaningful results within their budget.

Alpha Media understands the value of an engaged audience. Our local on-air talent are trusted members of our communities, which allows us to build relationships with our listeners and create meaningful content.  Contact us today to initiate a discussion about your marketing objectives and explore the possibilities of partnering with influencers in your market.

Follow us on social media for the latest content and stay up-to-date on the latest marketing news:

 

Shopping girl is texting in the Mall

Retailers are Using Data in Their Marketing

, , , , , , , , , , , , , ,

Retailers are increasingly recognizing the value of data as a strategic asset in their marketing efforts. By harnessing the power of customer data, retailers can gain valuable insights into consumer behavior, preferences, and purchasing patterns.

Here are some ways retailers are monetizing data for their marketing:

Personalized Marketing Campaigns:

Companies utilize customer data to create highly targeted and personalized marketing campaigns. By analyzing customer demographics, purchase history, and browsing behavior, these businesses can deliver tailored messages and offers to specific segments of their customer base. This level of personalization enhances customer engagement, increases conversion rates, and fosters brand loyalty.

Cross-Selling and Upselling Opportunities:

Data enables businesses to identify cross-selling and upselling opportunities. By analyzing purchase patterns and customer preferences, companies can recommend complementary products or suggest higher-priced alternatives to customers. This data-driven approach helps maximize the value of each transaction and boosts revenue.

Loyalty Programs and Customer Retention:

Data-driven loyalty programs are an effective way for businesses to monetize customer data. By capturing and analyzing data from loyalty program members, companies gain insights into individual customer preferences, purchase frequency, and average spend. This data allows businesses to create personalized offers, rewards, and incentives that encourage repeat purchases and foster long-term customer loyalty.

Targeted Advertising and Partnerships:

Businesses can leverage customer data to inform their targeted advertising strategies. By understanding the interests, behaviors, and preferences of their customers, companies can create more effective and efficient advertising campaigns. Furthermore, businesses can collaborate with complementary brands or advertisers to monetize their customer data through targeted partnerships, sponsorships, or co-branded promotions.

Customer Segmentation and New Market Opportunities:

Through data analysis, businesses can segment their customer base into distinct groups based on various attributes such as demographics, purchasing behavior, and psychographics. This segmentation allows organizations to identify untapped market opportunities, develop targeted marketing strategies for each segment, and tailor product offerings to meet specific customer needs. By expanding their reach to new markets, companies can unlock new revenue streams.

Product Development and Inventory Optimization:

Data insights can guide businesses in product development and inventory optimization efforts. By analyzing customer feedback, purchase patterns, and market trends, companies can identify product gaps, optimize their product mix, and introduce new offerings that align with customer preferences. This data-driven approach minimizes inventory costs and ensures that businesses offer products that resonate with their target audience.

Strategic Partnerships and Data Licensing:

Companies can explore strategic partnerships and data licensing agreements to monetize their customer data. By anonymizing and aggregating customer data, organizations can provide valuable insights to third-party companies, such as market research firms or advertising agencies. Data licensing agreements allow businesses to generate additional revenue streams while maintaining data privacy and compliance.

It’s important for retailers to prioritize data privacy and security while monetizing customer data. By being transparent about data collection practices, obtaining appropriate consent, and complying with relevant data protection regulations, retailers can maintain consumer trust and ensure ethical data usage in their marketing strategies.

At AlphaDigital, we take data privacy and security seriously. Let’s chat about your marketing goals and how we can help you achieve them.

Follow us on social media for the latest content and stay up-to-date on the latest marketing news:

 

AlphaMed-Logo resize.jpg

Healthcare Marketing Trends in 2023

, , , , , , , , , , ,

In 2023, healthcare marketing is set to experience significant trends influenced by advancements in technology, shifts in consumer behavior, and changes in the healthcare industry.

Read on to discover the most significant healthcare marketing trends for 2023

  1. Healthcare marketers are now prioritizing personalized marketing strategies to connect with patients on a more individual level. This involves customizing content, recommendations, and experiences according to patient preferences, needs, and demographics.
  2. The importance of digital marketing in healthcare is increasing. Online platforms, social media, search engine optimization (SEO), and targeted digital advertising are becoming more prevalent. Healthcare organizations are investing more in digital marketing to reach larger audiences, promote services, and engage with patients.
  3. Collaborating with healthcare influencers and patient advocates has become a powerful marketing strategy. These influencers, who may be healthcare professionals, patient advocates, or celebrities, can help raise awareness, share personal stories, and endorse healthcare products or services to their followers. This approach combines influencer marketing with patient advocacy for maximum impact.
  4. The rise of telehealth and virtual care services has led to a demand for targeted marketing efforts. Healthcare providers are promoting the convenience, accessibility, and quality of virtual care to attract patients. Marketing efforts can include showcasing the benefits of telehealth, sharing user experiences, and educating patients about the virtual care services available to them.
  5. By creating valuable content and positioning their organizations as thought leaders, healthcare marketers will maintain patients’ trust and credibility in 2023. This can be done through various forms of content marketing, including blogs, videos, podcasts, and educational resources.

What is AlphaMed?

The first Direct to patient audience targeting capability for the Medical Industry. AlphaMED proudly offers highly targeted medical campaigns using proprietary and anonymized claims based data to develop custom audiences specifically for the Healthcare industry. Collaborate with us in identifying your audience of patients by building out criteria around detailed segments. Such as symptoms, diagnosis, medications and procedures to match up your advertising with those individuals who most need your help.

Additional trends to keep in mind for 2023

  1. Data-Driven Marketing: Healthcare organizations are leveraging data analytics and artificial intelligence (AI) to gain insights into patient behaviors, preferences, and trends. This data-driven approach enables targeted marketing campaigns, personalized communications, and optimized patient experiences.
  2. Emphasis on Patient Experience: Delivering exceptional patient experiences will remain a top priority for healthcare marketers. This involves understanding patient needs, providing seamless interactions across various touchpoints, and focusing on patient satisfaction. Marketers may utilize patient feedback, surveys, and testimonials to improve service quality and develop effective marketing strategies.
  3. Health and Wellness Education: Educating consumers about health and wellness will continue to be a prevalent trend. Healthcare marketers are developing educational content to promote preventive care, healthy lifestyles, and disease management. By providing valuable information, healthcare organizations can position themselves as trusted sources of knowledge and establish long-term relationships with patients.
  4. Consumers are more interested in supporting healthcare organizations that show social responsibility nowadays. To create a positive brand image and connect with patients, cause marketing initiatives like supporting community health programs, charitable partnerships, and environmental sustainability can be effective.
  5. The healthcare industry is adopting video and visual content more frequently for marketing purposes. This approach can simplify complex medical information, share patient experiences, and connect with audiences. As a result, video marketing, live streaming, and interactive visuals are expected to have a significant impact on healthcare marketing.

It’s worth mentioning that these trends may change over time as the healthcare industry and patient preferences develop. Effective healthcare marketers will adjust to these trends while also keeping a close watch on new technologies and evolving patient demands.

Our AlphaDigital consultants can help you with your marketing goals

AlphaDigital can help you personalize your marketing strategies and talk to your exact audience using our sophisticated AlphaMed targeting technology. You can now reach your high value healthcare patient audiences with industry-leading HIPAA compliant data. Contact us today to speak to an AlphaDigital consultant and find out how we can help you talk to your audience.

click here

Lead Generation Campaigns

, , , , , , , ,

How to set up a lead generation campaign for success. 

The best digital media for lead gen depends on your target audience and your business goals. However, knowing how to effectively market with lead generation as a goal requires smart strategy.

Popular and effective digital media channels for lead generation include:

  • Social media: Social media platforms like Facebook, Twitter, and LinkedIn are a great way to connect with potential customers and generate leads. You can use social media to share content that is relevant to your target audience, run lead-generation ads, and participate in online communities.
  • Email marketing: Email marketing is a tried-and-true method for generating leads. You can use email to send out newsletters, promotional offers, and other content that is designed to convert readers into customers.
  • Content marketing: Content marketing is the process of creating and sharing valuable content to attract and retain a target audience. This content can be in the form of blog posts, articles, infographics, videos, or podcasts. When done correctly, content marketing can be a very effective way to generate leads.
  • Search engine optimization (SEO): SEO is the process of optimizing your website so that it appears higher in search engine results pages (SERPs). When your website ranks higher in SERPs, it is more likely to be seen by potential customers, which can lead to an increase in leads.
  • Pay-per-click (PPC) advertising: PPC advertising is a form of online advertising where you pay each time someone clicks on your ad. PPC ads can be displayed on search engines, social media platforms, and other websites. PPC advertising can be a very effective way to generate leads, but it is important to set a budget and track your results so that you are not wasting money.

The best digital media for lead generation will vary depending on your specific business and target audience. However, the channels listed above are a good place to start.

Here are some additional tips for generating leads with digital media:

  • Create high-quality content: The content you create should be informative, engaging, and relevant to your target audience.
  • Use targeted keywords: When you are creating content, use keywords that your target audience is likely to search for.
  • Promote your content: Once you have created high-quality content, promote it through your social media channels, email list, and other marketing channels.
  • Track your results: It is important to track your results so that you can see what is working and what is not. This will help you to optimize your lead generation efforts.

AlphaDigital consultants will guide your strategy with your audience and goals at the forefront. Reach out today to chat with one of our digital consultants.

Flashy ads don't always translate to strong marketing messages

Creative Advertising Trends in 2023

, , , , , , , , ,

The advertising industry is constantly evolving, and creative advertising is no exception. In order to stand out from the competition and capture the attention of consumers, brands are increasingly using innovative and engaging ad formats. Here are some of the top creative advertising trends to watch in 2023:

  • Personalized ads. Consumers are bombarded with ads all day long, so it’s more important than ever for brands to create ads that are relevant to their target audience. Personalized ads can be more effective at capturing attention and driving engagement, as they speak directly to the interests and needs of the viewer.
  • Interactive ads. Interactive ads allow consumers to engage with the ad in a more meaningful way, which can lead to a deeper connection with the brand. For example, interactive ads can be used to play games, answer questions, or even create content.
  • Emotional ads. Emotional ads are more likely to stick with consumers and make a lasting impression. By tapping into emotions such as joy, sadness, anger, or fear, brands can create ads that are more memorable and persuasive.
  • Humorous ads. Humor is a great way to break through the clutter and get consumers’ attention. When done right, humorous ads can be both entertaining and effective at promoting a brand.
  • Authenticity. Consumers are increasingly looking for brands that are authentic and relatable. This means that brands need to be careful not to come across as too salesy or inauthentic in their advertising. Instead, they should focus on creating ads that are honest and genuine.

These are just a few of the top creative advertising trends to watch in 2023. By staying ahead of the curve and incorporating these trends into their advertising campaigns, brands can ensure that their ads are more effective and engaging than ever before.

Here are some additional tips for creating creative advertising:

  • Use storytelling. People love stories, so using storytelling in your advertising can be a great way to connect with consumers on an emotional level.
  • Be visually appealing. People are more likely to pay attention to visually appealing ads. Use high-quality images and videos to make your ads stand out.
  • Be creative. Don’t hesitate to think outside the box when it comes to your advertising. Being creative is key to capturing attention. So, let your imagination run wild! 
  • Test and measure. Once you’ve created your ad, it’s important to test and measure its effectiveness. This will help you determine what’s working and what’s not, so you can make necessary adjustments.

By following these tips, you can create creative advertising that will help you reach your target audience and achieve your marketing goals. We would love to learn about your marketing goals and how we can help achieve those goals. Talking to audiences is what we do every day, all day, let us help you identify the best way to talk to your audiences. 

People.Cartoon.Thinking.Education

The ever decreasing span of… Squirrel!… I mean of humans

, , , , , , , , , ,

From 2010-2015, the average human attention span has shrunk by a third from 12 seconds to 8.25 seconds!

Focus, easier said than done!

Do you find yourself working on a multitude of projects at the same time and then in the middle, just kind of slump into your chair and scroll for a bit? Have you lost your focus?

You may think that having a ton of tabs open is multitasking but, in truth, it’s not. In fact, we don’t have the ability to multitask, we are focusing on one task at a time briefly. And guess what? That focus time is shrinking! Additionally, we humans, are easily distracted. 

Our friends at Wyzowl have created a cool infographic on the shrinking of the human attention span.

Why does this mean for marketers?

Brands trying to grab the attention of their target audience must be purposeful when creating content. There are ways to hold the attention of your audience. 

  1. Make sure your messaging is clear.
  2. The user experience should be positive. When designing your website, make sure navigation is easy.
  3. Use video and rich media to engage the user.

Why is focus so important?

As content creators it’s more important than ever to work on that ever shrinking amount of time we have to catch our fans before they go off and chase that squirrel. When we create content we need to focus on what makes content engaging. 

  1. The Hook? What did you write or did you shoot that would grab the attention of your listener?
  2. Is it Unique? Does it bring a different perspective to a topic? Can you give your take on a local occurrence?
  3. Is it Valuable? Does the content allow the listener to think and engage? Does the content teach them something? Does the content make your listener want to share the new info?

If we have a great hook, with content that’s unique and can provide value to your audience, then you have captured the user’s attention, even if it’s for that 8.25 seconds. 

Let’s talk about how Alpha Media can help you build a marketing strategy that will encourage engagement. Contact us for a no cost site and media needs evaluation. We pride ourselves in that we work with our clients to identu=ify their goals and put together a strategy to reach those goals. 

 

Popular Smart Phone Apps Of 2016

The secrets of the Al-Gore-Rhythm

, , , , , , , , , ,

As many of you know, the secrets of the al-gore-rhythm or the way social media filters and serves the fans, changes as trends change. Well, in 2021 the algorithm changed and recently, the folks at Facebook  recently released an explanation of the latest changes for 21-22.

 

Basically, Facebook News feed is out and is now just the “feed.” This feed shows stories that are meaningful and informative to you.

 

The algorithm filters stories based on three things.

 

Who:

These are sources that you interact with including friends, followers and businesses

 

Type:

This is the actual type of post. Videos or Photos. If you interact with videos more, you will see more videos and the same goes with photos.

 

Interactions:

Priority is given to posts with the most engagement of whom you interact with. Then it trickles down from there. 

 

How does this apply to you as a creator of content? Well, when you post authentic and informative posts, Facebook wont throttle you. If you create truthful, meaningful posts, this too, helps. Create posts that your fan will engage with, interact with and you in-turn should interact with and engage with them too. Also, create content that builds a sense of community which means, getting your audience to interact with each other.

 

We can’t break or hack Al Gore’s rhythm but we can move with it. Let’s talk about this and other ways we can help you with your SEO, SEM and Social Media efforts. We would love the opportunity to do a website/media needs analysis and help you reach your 2022 marketing and lead gen goals. Contact us for a no cost analysis. 

Popular Smart Phone Apps Of 2016

Facebook Shares it’s ‘Most Viewed Content Report’ for Q3 

, , , , , , , , , ,

Facebook shares it’s ‘Most viewed Content Report’ for Q3. Facebook has gone to great lengths in an effort to debunk the idea that it is a key distribution platform for misinformation and conspiracy theories. As are the pretzel-like logical progressions it’s taken to re-shape its data to reflect the image that it would prefer. 

As a quick recap – back in August, Facebook published a new ‘Widely Viewed Content’ report. The report is designed to show the types of posts that typically get shown in user feeds.

The idea was to counter this Twitter account, created by New York Times journalist Kevin Roose. The account shows the most shared link posts on Facebook every day, based on data from CrowdTangle, Facebook’s own analytics platform.

 

Top 10 links on Facebook – Junk and Spam

Much like the Q2 report, the top 10 links on Facebook are a mixed bag of spam, vague news links and content amplified by Facebook’s own COVID resource center. 

  • The first is a link to a speaking agency of former Green Bay Packers players, which previous investigations have tagged as likely spam 
  • The second is a CBD seller 
  • The third is a link to a radio station 
  • A trade show in London A recipe website 
  • The ABC news website (though no specific URL) 
  • 3 Minute DIY YouTube channel 
  • A video mapping the neurons in a human brain 
  • A UNICEF post (likely amplified by Facebook’s COVID center) 
  • 3 Minute DIY YouTube channel (again)

So, as you can see, it’s not all right-wing conspiracies and misinformation. It’s junk, mostly. What people see on Facebook is junk and spam – which is also reflected in the ‘widely viewed posts’ section of the report.

Facebook may be able to argue that such posts don’t get as many views as more light-hearted fare like this. Note, Facebook counts a ‘view’ when a post is visible on “at least half of the screen on a phone, computer, or tablet, and was viewed for at least a quarter of a second”). But the results here do underline that the key to News Feed success is sparking engagement, anyway that you can. As a result, there is misleading information out there as a result of this objective. 

You can view Facebook’s Q3 Widely Viewed Content Report here.

Want to brainstorm more ways to increase engagement on your social platforms? Reach out to schedule a call. We look forward to hearing from you!

Close up of male hands on business document

A Personalized Marketing Strategy for Your Small Business 

, , , , , , , , , ,

One can’t underestimate the importance of having a Personalized Marketing Strategy for Your Small Business. As a business owner or manager, you probably already know what you want to accomplish this year, this month, or even this week.  For example, you might want to increase online sales year over year. Maybe you want to increase sales of a certain product this month. Perhaps you aim to improve your business’s reputation or image over time?  Whatever your goals may be, a clear-cut marketing strategy will make them more attainable, and give you an edge over your competitors.

A good Marketing Strategy provides a blueprint or outline for what needs to be done in order for you to quickly and effectively accomplish your goals.

To build brand credibility, it is important that your Marketing Strategy is customized to your business.  Advertising is not “One Size Fits All.” Even within the same industry, while it is important to do research and be aware of what your competitors are doing, you should have a personalized marketing strategy for your small business, your customers, your geography etc.  

Keys to Setting Goals: 

The first step to creating a solid, personalized marketing strategy is to identify and set your goals. 

  1. Be Specific. Don’t be ambiguous.  Instead of “I want to increase online sales,” try, “I want to increase online sales by 15% year over year.”  
  2. Make Them Measurable.  Your goals should consist of metrics that you can monitor and measure to determine your strategy’s effectiveness.  If it’s not measurable, it doesn’t count. 
  3. Make them Achievable. Only set achievable goals for which you have the adequate resources, money, and time to make them possible.  
  4. Be Realistic. Don’t set goals you can’t achieve.  If your Food Truck sold 100,000 hot dogs last year, it would be unrealistic to set a goal of 1,000,000 for the upcoming year.  
  5. Set A Timer.  Set a specific period of time for achieving your goals.  Don’t leave it open ended.  At the end of that time assess whether or not you were successful and whether or not to continue to chase that particular goal.  

Research

Next, do your research.  Take the time to thoroughly research your competition, market trends, target audiences, and other insights. The insights you research now will help you personalize your marketing strategy. 

What You Should Know: 

  1. Your audience. Understanding your customers/audience and their buying habits and desires is key to developing an effective strategy.  This will dictate how you communicate with them.  Are they more likely to respond to a targeted email or an ad on social media?  What does your research indicate?  
  2. Your competitors. Understanding your competition is critical. Knowing what online strategies they are using will help you determine if a similar approach could work for your business.  Keep track of how your competitors market and promote themselves.  It will provide you with key insights.  
  3. Market expectations. Look for emerging patterns and industry trends. Augment that information/data with research on users’ demands, and you will have a pretty good idea of what’s to come.  

Information that you discover during your research phase might change or impact some of the goals you set previously.  Adapt and adjust your goals accordingly.  

Once you’ve set your goals and done your research, it is always important to involve your team members or stakeholders.  Getting their input can enhance your overall marketing efforts, and outlining a clear and concise work load for everyone involved will help set expectations and keep everyone on track.  

Define Your Message

The fourth step is to define your message. 

  1. What is your core messaging strategy and what do you want to communicate? Your message should align closely with your marketing goals.  For instance, if e-commerce businesses focus on promoting seasonal offers or products.  Their goal is to boost sales.  But, on the other hand, a B2B advertiser is more likely to ask a user to connect with them by filling out a form or requesting more information about the business.  
  2. Keep your messaging concise and consistent.  Stick with the 1-2 themes that most effectively get your message across.

Cross Channel Presence 

Finally, it’s important to maintain a cross channel presence.  

  1. A solid and detailed marketing strategy coupled with multiple platforms and channels allows you to reach the right audience and get your message across more effectively.  The more places they see you, the more likely they are to engage with you.  
  2. Concentrate on generating engagement and interaction among your audience while establishing several touch points.  
  3. Keep your message clear and similar across all platforms and touch points.  

Once you’ve finalized and implemented your marketing strategy, be sure to leverage accurate insights and information as you go to help you achieve your campaign’s main focus.  If you stick to a detailed plan and don’t get off-course, you should see an increased return on your investment.   

Let us help you put together a personalized marketing strategy for your small business that is focused on your goals and utilizes the latest research, market trends and cross channels to reach your target audience. We welcome the opportunity to discuss your marketing plan and strategy for 2022, reach out to schedule a call. We look forward to hearing from you!

Capture

What are you doing to get ready for the new year?

, , , , , , , , , ,

What are you doing to get ready for the new year? It is time to take control of your stations and digitals, assess what worked in the previous year and shake what didn’t work. It’s time to build upon what worked and add on what can work in 22.

Socially, Digitally, and Graphically, what are the prospective trends for 22? According to socialmediaexaminer.com‘s Predictions from the Pros, here is what we can expect will be social trends in 22.

What to expect in 2022

Here is a quicklist:

1. Reels have been a factor with Instagram marketing success. Head of Instagram’s Adam Mosseri said that the platform has embraced the increased want for more entertaining video content.
2. Facebook Ads performance is more effective. Facebook has become more effective with their ad experiences. Including lead gen and messenger ads. Why is this prudent? If you take the time and effort to boost your posts, they reach more people and therefore increase engagement.
3. What’s old is new again: Longform content is Back Baby! Not 30+ minutes, but if you noticed, Reels has increased to 60 seconds and TikTok to 3 minutes. Facebook has now entered into the realm of Live audio rooms similar to Clubhouse, But unlike Clubhouse(contradicting myself), Live Audio Rooms offers the ability to support podcasting…
4. Skipping a few, People Still Trump Brands. Consumers would rather hear from YOU, an influential person about your endorsements than the brand. Keep that in mind when you are vying for that next endorsement. You are not only the voice for your brand, you are the voice for your endorsement’s brand.

Additional Insights

You can find other insights from the Pros here.

Digitally and graphically, we have ascertained that creating an emotional connection with our listeners will evoke engagement with our products and promotions is what would be the focus visually. Creating more than just one graphic for promotions, creating a campaign for your promotions, slow dripping your promotions, this will help increase engagement and evoke a sense of anticipation for your message.
Make sure you are laying the groundwork for the new year. Outline a strategy to get your brand ready for the new year. Now is a good time to create content that will resonate. Put your face and voice behind your brand. Create different types of content and A/B test to see what works, try :15, :30 and :60 videos and see what generates the most engagement.
We would love to chat about ways we can help you develop your strategy for the new year. We work from a goals first approach and develop the best strategy to achieve those goals. Contact us to learn more

Load More