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Marketing Trends in the Furniture Industry
The furniture industry evolves constantly due to changing design trends. Marketing trends also keep pace. To stay competitive and effectively reach their audience, furniture businesses must embrace new marketing strategies and technologies. Here are some key marketing trends for the furniture industry in 2023 and beyond: E-commerce growth: Online furniture shopping is on the rise. […]
Why CTV/OTT Is Good For Ecommerce
CTV/OTT and e-commerce are a match made in heaven. Connected TV and Over-the-Top advertising are two of the most popular digital advertising channels for e-commerce businesses. CTV/OTT ads are seen on streaming devices, such as smart TVs, streaming sticks, and game consoles. Shoppable commerce is a relatively new phenomenon, but it is quickly gaining popularity. […]
Digital Video Advertising: The New Brand Building Frontier
Digital video advertising is rapidly becoming the new brand building frontier. According to Insider Intelligence in 2023, global digital video ad spend is expected to reach $61.06 billion, up from $52.42 billion in 2022. Therefore, video advertising is rapidly becoming the new brand building frontier. The growth of digital video advertising is driven by a […]
Why Radio is Still a Powerful Marketing Tool, Especially When Combined with Digital
Radio and digital are two of the most powerful marketing channels available to businesses today. When used together, these two channels can help businesses reach a wider audience, generate more leads, and increase sales. Radio has been around for over a century, and it’s still one of the most effective marketing tools available. In fact, […]
Why you should give your advertising agency access to Google Analytics
Google Analytics is a powerful tool that can help businesses track the performance of their marketing campaigns. It can also help businesses make informed decisions about how to improve their campaigns. By giving your advertising agency access to Google Analytics, you can help them to better understand your business and target audience. This will help them to […]
Holiday Ads: More Influential Than Ever
According to a recent study by eBay, holiday ads may have more influence on consumer holiday shopping this year than ever before. The holiday shopping season is right around the corner, and retailers are already gearing up for what is expected to be a big year. The study found that 81% of holiday shoppers are […]
What is a Good PPC Conversion Rate? (And How to Increase It)
PPC advertising drives traffic, leads, and sales by targeting relevant keywords and writing compelling ad copy. However, it’s important to track your PPC conversion rate to make sure your campaigns are effective. Your conversion rate is the percentage of people who click on your ad and then take a desired action. Actions such as signing […]
Building Stronger Connections: Foster Customer Relationships
In today’s fast-paced business landscape, nurturing strong and lasting customer relationships is a key driver of success. Happy, loyal customers not only return for more but also become brand advocates, spreading the word about your business. In this blog post, we’ll explore effective strategies to help you build meaningful connections with your customers. 1. Personalized […]
Mastering SEO: Craft Blog Posts that Soar in Google Rankings
In today’s digital landscape, mastering SEO and the art of crafting blog posts that rank well on Google is essential for online visibility. Here are 13 invaluable tips to help you create content that not only attracts readers but also climbs the Google search results ladder. Here are some tips on writing blog posts that […]