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What is Google Performance Max Versus Google Adwords
Performance Max is a great option for businesses that want to reach their target audience across multiple Google channels and automate their campaign creation and optimization. Google AdWords is a better fit for businesses that need more control over their campaigns or want to target specific keywords. The best platform for you will depend on […]
Mastering Video Meeting Etiquette: Your Guide to Successful Virtual Meetings
In today’s digital age, virtual meetings have become the norm, with platforms like Zoom leading the way in connecting people across the globe. While these virtual gatherings offer convenience and flexibility, they also come with their own set of etiquette rules to ensure productive and respectful interactions. In this blog post, we’ll explore essential video […]
CTV Ad Spend Reaches $1B
Here’s what you need to know about trending developments in CTV and marketing In the first half of 2023, CTV ad spending hit $1 billion, per Vivvix, Kantar Group’s tracking unit. CEO Andrew Feigenson said it validates CTV’s shift from experimental to mainstream. Vivvix noted that 70% of ad spending was on digital formats, with […]
Supercharge Holiday Sales with Performance Based CTV/OTT
Believe it or not, it’s already time for marketers to put their holiday campaigns in motion. We’ve gathered three takeaways that you can use to kickstart your performance based CTV/OTT holiday campaign. Why CTV/OTT is a channel your holiday campaign cannot ignore How to build your holiday campaign strategy How to execute effective holiday creative Capitalize […]
Mastering Instagram: Proven Strategies for Brand Building Success
Building your brand on Instagram can be a powerful way to connect with your audience, promote your products or services, and establish a strong online presence. Explore these 11 well-tested tactics for effectively cultivating your brand’s presence on Instagram. Establishing Clear Goals and Profile Optimization Defining Your Objectives and Profile Excellence Start by defining your […]
How to Write a Marketing Email
Email marketing remains a powerful tool for businesses to engage with their audience, drive conversions, and build lasting relationships. However, in a crowded inbox, it’s crucial to stand out and compel recipients to open, read, and act on your emails. Crafting compelling email copy is the key to achieving these goals. In this blog post, […]
Strategies for Thriving in Google’s Search Generative Experience
The latest buzz in the digital marketing sphere is Google’s Search Generative Experience. In the dynamic world of digital marketing, staying on top of the latest trends and developments is essential for maintaining your online presence. Google, being the dominant search engine, frequently updates its algorithms to enhance user experience and deliver more relevant search […]
Advertising on Television: Everything You Need to Know About the TV Medium
Wondering if advertising on television is the right fit for your brand? Explore the advantages and disadvantages and learn how to make effective TV ads. Find out where and how to build a successful TV ad campaign Advertising on television is one of the most popular ways to spread a brand’s message, but don’t let […]
Measuring Metrics Part 3
In this third edition, we delve deeper into crucial measuring metrics required to achieve your marketing goals. Despite the complexity of performance marketing, it can yield remarkable results. Success requires understanding user engagement and using analytical thinking to drive growth and reduce costs. Mastery of these user acquisition metrics enhances fund allocation, boosts campaign performance, […]