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How CTV Measurement, Attribution, and Brand Lift Analysis Work in 2022
A one-to-one model of CTV measurement and attribution shows performance advertisers exactly where to spend their ad budgets. As the popularity of connected TV continues to grow, CTV measurement is becoming increasingly important for advertisers. TV viewership data shows skyrocketing CTV adoption rates. In the US today, 56% of viewers watch video content through connected […]
Ideas to Boost Your Content and Social Strategy
Knowing what to post and what works are two challenges brands face. If you are looking to increase engagement and grow your followers, you will need a content and social strategy. While social media hasn’t changed much, in many ways it has. The basic principles are still the same. However, here are updates to the […]
CTV Retargeting: Why Web-to-TV Retargeting Drives ROI
80% of US households have a CTV device, and it’s likely this massive audience is only going to keep growing. But CTV’s power isn’t just in the size of its audience. The channel enables advertisers to engage with TV audiences in ways only traditional digital channels once allowed. Now, advertisers can run CTV retargeting campaigns. […]
15 Behind the Scenes Content Ideas to Share on Instagram
Are you looking for ways to improve your Instagram marketing strategy with new content ideas? Want to create more engaging posts that humanize your brand? Growing your brand’s online presence can seem daunting. Focusing on your social media presence should be top of the list for any business. With over 1 billion people using […]
4 OTT Statistics Digital Marketers Need to Know
Should OTT and CTV ads be a part of your digital marketing plan? Yes, if you’re looking for a transparent, cost-effective, and reliably attributable way to engage consumers. For marketers, these OTT statistics provide the context and proof points you need to effectively allocate your budget. Investors should also stay tuned to hear why this […]
Calls-To-Action/Reaction and Engagement
Creating Calls-To-Action is the easiest, best way to gain engagement with your audience, not only on your sites but on social media platforms too. From questions to polls to videos, there are many ways to create CTAs to pique interests, shares and likes. Let’s dive into some stats on engagement rates brought to you by […]
Where Should we Focus our Social Media Efforts?
Before you put begin your social media efforts, an important first step We all have a finite amount of time to devote to our social media efforts. Determining where that time should be spent can be challenging. The number of social media platforms has exploded over the past few years. Before you put forth any […]
5 Growth Marketing Channels That Deliver ROAS in 2022
In 2022, reaching your intended audience is harder than ever. Traditional performance channels are oversaturated and increasingly more expensive. As a result, this has cut down on reach and ROAS. Identifying and testing out new growth marketing channels is essential if you want to cut through the noise and make an impact. If you’re not […]
What is the Best Time to Post on Social?
Figuring out the best time to post on social media to increase engagement has shifted due to our new viewing habits. It’s no secret that the pandemic saw an increase in social media use. At the height of the pandemic, marketers saw an advantage to increased posting without careful thought to timing. Now that we […]