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10 Streaming Services Statistics To Watch in 2023
The growth of streaming services has been steadily changing the way consumers access video entertainment for more than a decade. But — aside from a few new efforts here and there — the major players stayed largely the same. A state of homeostasis was achieved as viewers stuck with the subscription-based video demand services they […]
Linkedin for your business
Now that you have created and/or updated your Linkedin company page, let’s put it to work for you. How can you use your page to connect to your potential customers? Over 59 million companies have a Linkedin page and 2.7 million post at least once a week. Using your page should be part of your […]
Let’s talk about Linkedin Part 2
Linkedin is the #1 business networking platform. With over 700 million users it is a good place to stay in touch with colleagues, look for a new job, find new business opportunities and obtain business referrals. Last week we talked about the importance of a strong personal Linkedin profile. This week we will explore how […]
Let’s talk about Linkedin Part 1
Linkedin profiles are not only used to attract potential employers and future employment opportunities. While it is an incredible networking tool for keeping up with professional contacts, it can be much more than that. For sales people, it should be considered part of your sales strategy. Current and potential clients will surely look at your […]
How Connected TV Puts Television Back in the Marketing Playbook
Connected TV empowers advertisers with the targeting, attribution, and measurement capabilities they rely on for performance campaigns. Throughout history, television has been about as far away from the performance advertiser’s playbook as possible. Linear TV relies on broad audience demographics. And to this day remains almost entirely removed from the performance metrics that digital channels […]
Is a chatbot the future of marketing?
In an answer to Open AI’s chatGPT, Google announced its own artificial intelligence technology, a chatbot called Bard. In a GIF shared by Google showing Bard answering the question: “What new discoveries from the James Webb Space Telescope can I tell my 9 year old about?”, the chatbot notably got the answer wrong. This caused […]
2023 Marketing Strategies for the Home Improvement Industry
This past year has been a bit all over the place. Let’s explore a few home improvement trends we may see in 2023. Inflation is still with us and predictions are that we will be living with rising prices for at least the first half of the year. However, economically, it doesn’t look as […]
Increase engagement with Social Media contesting
Social Media contesting is a great way to increase engagement. By offering give-aways you can engage with your audience and get them excited and talking about your brand. However, using an old contesting strategy that you’ve been using for some time may not get you the results you are hoping for. Let’s dive into […]
Creating a digital plan to achieve your goals
2023 is here, have you created a digital plan to achieve your goals? Sure, we dabble and play in the social media sandbox but do we have a goal in mind when playing? When you are posting, do you think about what you post or do you post something to check a box? Have […]