CTV/OTT and e-commerce are a match made in heaven. Connected TV and Over-the-Top advertising are two of the most popular digital advertising channels for e-commerce businesses. CTV/OTT ads are seen on streaming devices, such as smart TVs, streaming sticks, and game consoles.
Shoppable commerce is a relatively new phenomenon, but it is quickly gaining popularity. Shoppable commerce is the ability to buy a product by clicking a link directly within or next to a video. According to an Insider Intelligence survey conducted by Bizrate Insights, found that more than half (52%) of US adults have either used shoppable commerce or are interested in it. It is especially popular among younger adults, with 31% of those aged 18 to 34 saying they have used shoppable commerce.
There are several reasons why shoppable commerce is so popular. First, it is convenient. Shoppers can see a product they like in a video and immediately purchase it without having to leave the video or open a new window. Second, this type of advertising provides a more engaging experience than traditional advertising. Shoppers are more likely to pay attention to a video that features products they can buy than a video that does not.
Shoppable commerce is still in its early stages. But it has the potential to revolutionize the way we shop. It is easy to imagine a future where we can watch TV and immediately purchase any product that catches our eye.
Here are a few reasons why CTV and OTT are great advertising channels for e-commerce businesses:
Large and growing audience: CTV and OTT viewership is on the rise. With more people cutting the cord and streaming their favorite TV online, the trend is here to stay. This means that e-commerce businesses have a large and growing audience to reach with their ads.
Targeted advertising: CTV and OTT enables businesses to reach their target audience based on specific demographics, interests, and behaviors.
Engaging content: CTV and OTT ads are typically longer and more creative than traditional TV ads. This means that they have more time to capture the viewer’s attention and tell a story.
Measurable results: CTV and OTT advertising platforms provide detailed data on how ads are performing. This data can help businesses to optimize their campaigns. Ensuring that they are getting the most out of their investment.
Here are some tips for creating successful CTV/OTT campaigns for e-commerce businesses:
Create high-quality ads that meet viewers’ expectations for well-produced and engaging content.
Target your ads carefully: Use CTV/OTT advertising platforms to target your ads to specific demographics, interests, and behaviors.
Tell a story: Your ads should tell a story that will capture the viewer’s attention and make them want to learn more about your product or service.
Use clear calls to action: Tell viewers what you want them to do, whether it’s visiting your website, signing up for your email list, or making a purchase.
Test and measure your results: Use CTV/OTT advertising platforms to track the performance of your ads and make adjustments as needed.
Our CTV/OTT Performance Based uses an audience first approach to accurately target your audience while they are streaming their TV and video content. With our cross channel approach we can report on the customer journey from ad exposure at the awareness level through conversions Therefore, we can close the attribution loop with your TV buying. E-commerce businesses that embrace CTV/OTT performance-based advertising are well-positioned to capitalize on the growing shoppable commerce sector.
E-commerce businesses can create successful CTV/OTT ad campaigns that will help them reach their target audience, drive sales, and grow their businesses. Let AlphaDigital build a strategy that includes CTV/OTT, now is the time to start, contact us today to speak to one of our Integrated Marketing Consultants.
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