Digital video advertising is rapidly becoming the new brand building frontier. According to Insider Intelligence in 2023, global digital video ad spend is expected to reach $61.06 billion, up from $52.42 billion in 2022. Therefore, video advertising is rapidly becoming the new brand building frontier.
The growth of digital video advertising is driven by a number of factors, including the increasing popularity of video content and the development of new video ad formats. In addition, among these factors are the rise of social media platforms that focus heavily on video, such as TikTok and Instagram.
Digital video advertising offers a number of advantages for brand building, including:
- Reach: Advertisers can reach a large and targeted audience across a variety of devices and platforms with video ads.
- Engagement: Video is one of the most engaging forms of content. Furthermore, digital video ads can capture viewers’ attention and tell stories about brands.
- Emotion: Video can also evoke emotions in viewers, which can help create strong brand connections.
- Data: Digital video advertising platforms give advertisers detailed data about their ad performance, so they can improve their campaigns over time.
Here are some tips for using video advertising to build your brand:
- Create high-quality videos. Your videos should be well-produced and engaging. Invest in good equipment and software. In addition, work with a professional videographer if possible.
- Tell stories. Use your videos to tell stories about your brand, your products, and your customers. People are more likely to connect with your brand if they feel like they know it on a personal level.
- Be authentic. People can spot a fake from a mile away, so be authentic in your videos. Speak from the heart, including sharing your genuine passion for your brand.
- Target your audience. Use the targeting options available on digital video advertising platforms to show your ads to the people who are most likely to be interested in them.
- Measure your results. Track the performance of your digital video advertising campaigns and use the data to improve your campaigns over time.
By following these tips, you can use digital video advertising to build a strong brand and increase awareness about your brand. Let AlphaDigital build a strategy that includes video, now is the time to start, contact us today to speak to one of our Integrated Marketing Consultants.
Follow us on social media for the latest content and stay up-to-date on the latest marketing news.