Now that you have created and/or updated your Linkedin company page, let’s put it to work for you. How can you use your page to connect to your potential customers? Over 59 million companies have a Linkedin page and 2.7 million post at least once a week. Using your page should be part of your marketing strategy. Here are a few tips to get you started.
Connections are an introduction to new connections
In business, much like in everyday life, trust goes a long way. When someone refers your company/services to someone they know, they trust doing business with you. This will translate into more qualified leads because they already have confidence in you based on the referral and they are likely looking to buy the products or services that you are selling. When you gain a customer, ask to connect with them on Linkedin. A connection on Linkedin is a potential referral because you have access to the customer’s network. You now have access to their sphere of influence. Think of it as a warm introduction.
Create a brand presence on Linkedin
Linkedin offers you the opportunity to present yourself as an industry or subject matter expert. Showcase testimonials, show photos and case studies. And if you have permission from your customers, tag them on a case study. This is a great way to reach a wider audience and get the word out about your company and your services.
Why is content sharing so important?
The algorithm ranks personal connections based on interests. What this means to a company, is that a person does not have to be following your company to see your content. A user’s connections will help them see content shared or liked by people in their network. The goal is to show users content they will be interested in. Sharing content will help build your reputation and also help you reach new audiences. Your content should be informative and don’t forget to promote your products and services. This will help you create awareness, drive traffic to your site and generate qualified leads.
As always we are here to help businesses of all sizes. We can help you optimize your website, Linkedin page and your socials. To talk to a digital strategy expert, reach out today