According to a recent study by eBay, holiday ads may have more influence on consumer holiday shopping this year than ever before. The holiday shopping season is right around the corner, and retailers are already gearing up for what is expected to be a big year.
The study found that 81% of holiday shoppers are likely to click on advertisements such as a promoted listing to learn more, and 39% said they may be influenced by online advertisements for their holiday purchase decisions. This is up from 2021, when 77% of shoppers said they were likely to click on ads and 35% said they may be influenced by them.
There are a few reasons why ads may be more influential this year. First, the cost of living is rising, and many shoppers are looking for ways to save money. Ads can help shoppers find the best deals and discounts. Second, the pandemic has changed the way people shop. More and more people are shopping online, and they are more likely to see ads when they do.
Retailers can take advantage of this trend by creating relevant and targeted ads. They should also make sure their ads are mobile-friendly, as more and more people are shopping on their smartphones.
Here are some tips for retailers on how to create effective holiday ads:
- Target your audience. Who are you trying to reach with your ads? Once you know your target audience, you can create ads that are relevant to their needs and interests.
- Use strong visuals. People are more likely to pay attention to ads that have strong visuals. Use high-quality images and videos to capture people’s attention.
- Write clear and concise copy. Your ad copy should be clear, concise, and easy to understand. Highlight the benefits of your product or service, and make sure to include a call to action.
- Test and optimize your campaigns. It’s important to test and optimize your ad campaigns to see what’s working and what’s not. Track your results and make adjustments to your campaigns as needed.
By following these tips, retailers can create effective holiday ads that will help them reach their target audience and boost sales.
Alpha Digital can help you improve holiday sales
If you’re looking for a media agency that can help you build a holiday campaign strategy and how to measure its success, contact us today to speak to one of our Digital Marketing Consultants.
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