Streaming audio is a rapidly growing medium that offers marketers a unique opportunity to reach their target audience. In today’s digital age, consumers are constantly bombarded with advertising. From social media to search engines to streaming services, there are more ways than ever to reach potential customers. But with so much noise, it can be difficult to stand out from the crowd.
That’s where streaming audio comes in. With over 1 billion active users worldwide, streaming audio platforms like Spotify and Pandora offer brands a captive audience that is already engaged in listening to music or podcasts.
Why audio is a powerful marketing tool
For example, a study by Edison Research found that 70% of Americans listen to audio content on a weekly basis. And, according to a report by PwC for the IAB, podcast advertising revenue is expected to reach $2.3 billion in 2023.
These numbers suggest that audio is a powerful marketing tool. Here are a few reasons why audio is so effective:
- Audio is highly engaging: When people are listening to music or podcasts, they are more likely to pay attention to ads than when they are simply browsing the web or watching TV.
- Audio is highly targeted: Audio platforms collect data about their users’ listening habits, which allows brands to target their ads to specific demographics or interests. This means that brands can be sure that their ads are reaching the right people.
- Audio is cost-effective: Audio ads are typically much cheaper than traditional TV or radio ads. This makes them a great option for businesses with limited marketing budgets.
So, how can you use audio for marketing? Here are a few ideas:
- Create custom ads: Tailor your ads to your target audience and make sure they get to the point quickly.
- Sponsor playlists or podcasts: Get your brand in front of a large audience of potential customers.
- Create branded content: Create your own podcast or sponsor a popular podcast to build brand awareness and connect with your audience on a deeper level.
Here are some additional tips for using audio for marketing:
- Use clear and concise ad copy that gets to the point quickly.
- Use catchy music or sound effects to grab attention.
- Target your ads to specific demographics or interests.
- Track the performance of your ads and make adjustments as needed.
With a little planning and effort, you can use streaming audio to reach your target audience and achieve your marketing goals. At Alpha Media, we know audio and we know how to target audiences at scale. Contact us today to speak to a Digital Marketing Consultant . Let us work with you to identify the best strategy to reach your goals efficiently.