The campaign ran from Sept 2021 – Oct 2021.
Over 925K impressions were shown to potential hires across multiple digital platforms generating 7,940 clicks to the client’s website. The campaign had incredible click-thru rates, high engagement and a record number of applicants resulting in more than 500 new hires. Bringing the Cost Per Hire to just under $50.
A local door manufacturing company in San Antonio was looking to boost their recruitment efforts. They needed to hire hundreds of people in a short period of time to continue their manufacturing business.
To get the word out and increase reach, targeted display ads were served in San Antonio in both Spanish and English to people who were actively looking for work based on their online search behavior. Retargeting was added for brand recognition to those who visited the website but did not convert.
For additional cross channel exposure, ads were served on mobile to a targeted audience using several tactics, such as behavioral targeting, look-a-like modeling and retargeting. Additionally, look back analysis was used to further attribute conversions.
The device ID data collected from the mobile campaign was then used to serve ads to those same users on Facebook. Again, Spanish and English ads were used as well as retargeting.