HOME & GARDEN CENTER
Over the first two months of the campaign, CTV ads were delivered over 350,000 times across multiple connected TV devices. The average completed view rate for the ads was 99.98%. In terms of e-comm activity, 3,681 users who were exposed to the CTV ad later visited the home & garden center’s online shop. The cost per website visitor was $2.47. Of those who were exposed to the ad and visited the online shop, 718 added items to their shopping cart. Of those users, 34% users converted, or clicked to “View Cart.”
A local garden & home center was looking to expand brand awareness across its four locations and drive traffic to it’s online shop ahead of the spring season.
A Connected TV campaign was used to serve premium 15 second video ads featuring promotional messaging to a targeted audience across a wide range of streaming services via their connected televisions.
To build a relevant audience, homeowners near and in the surrounding areas of four store locations were targeted with CTV ads.
Behavioral targeting was also used to reach those who were interested in gardening, outdoor items, or home improvement based on their online browsing behaviors,
On top of this, a custom audience was built around a customer list provided by the home & garden center. A lookalike audience was then built based off of this list to expand reach to a similar target audience.