Alpha Media wants to show our appreciation of local automotive dealers. When our hometown auto dealers are doing well, the positive benefits are felt throughout our entire communities! In fact, last year alone, car dealers had an economic impact of over $3.8 trillion in Alpha Media markets alone. And they created over 7 million jobs in our local communities! A thriving auto dealer brings more customers to our shops, restaurants, and service industries. With new car and truck inventory now back on the lots, we are all driving in the right direction! With all of this in mind, Alpha Media salutes the many local car dealers across our great states!
As part of our Alpha Auto Appreciation, our Fredericksburg market collaborated with Texas Roadhouse of Fredericksburg to show love and our appreciation for everything Shirlie Slack Mitsubishi does for our local community. From their involvement with St. Jude Children’s Research Hospital, Toys for Tots and The Faith and family Foundation. Alpha Media Fredericksburg treated the ENTIRE staff to lunch from Texas Roadhouse of Fredericksburg.
The Effectiveness of Multi-Channel Engagement
Initiatives like our Auto Appreciation are an example of the importance of combining radio personalities with digital advertising to create a powerful marketing approach that maximizes the benefits of both mediums. Creating content that is shared across multiple platforms ensures that the message reaches audiences. Repetition enhances brand recall and message retention.This integrated strategy leverages the strengths of radio personalities’ local influence and digital advertising’s reach, targeting, and engagement. Radio personalities can create engaging content that resonates with the local audience. Digital advertising amplifies this content, extending its reach beyond the airwaves and enabling sharing and interaction.
Chat with a Digital Consultant to Learn More
To learn more about collaborating with our local talent and how to amplify your content, contact us for a conversation with a Digital Consultant.
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