YouTube: Introducing the Shorter Side

Wondering what YouTube Shorts are?

Now you can create, edit, and share short videos on YouTube Shorts. All you need is a phone, your ideas, and voilà! New ways to create mean new chances to be seen. Where will your creativity take you?

YouTube Shorts is a way for anyone to connect with a new audience using just a smartphone and the Shorts camera in the YouTube app. The Shorts creation tools makes it easy to create short-form videos that are up to 60 seconds long with our multi-segment camera.

Like TikTok, YouTube Shorts provides features like a multi-segment camera to string multiple video clips together, the ability to record with music, and control speed settings. Creators also can add text to specific points in their video, sample audio from other Shorts to remix into their own clips, add clips from the phone’s camera roll, and add basic filters to color-correct videos (with more effects promised down the road).

YouTube also has started rolling out the ability to sample audio from any video on YouTube (although creators can opt out of this if they don’t want their long-form video stuffed into other people’s Shorts).

Check out some of the things you can do with Shorts:

Share your Shorts + get discovered

Connect with the millions of fans already watching Shorts. Share recipes, hacks, or start a movement.

Use YouTube videos as your soundtrack

Pick your favorite vid*, sample the song or audio clip, and put your twist on it!

Join the #PermissiontoDance challenge

Dance your heart out to that new BTS song! Then, show off your moves exclusively on Shorts.

See the full overview of Shorts here.

If you’d like to learn more about CTV/OTT/Video advertising, feel free to reach out. A good video strategy can grow your presence online.