Figuring out the best time to post on social media to increase engagement has shifted due to our new viewing habits. It’s no secret that the pandemic saw an increase in social media use. At the height of the pandemic, marketers saw an advantage to increased posting without careful thought to timing. Now that we are past the initial changes from the pandemic, we have to revisit how and when we talk to our audience. To reach your target audience when they are most engaged is based on your unique audience, and their activity within each app. You can find some of these insights within the analytics tools in the various social apps. You also need to experiment and test in order to see when your posts generate the best response.
Various factors can weigh into this, like when your users are more active. Try to gauge when they’re most receptive to your messaging. Another thing to consider is what other content is being posted at any given time (which could clutter user feeds). Also consider the specific content that you’re sharing, algorithm sorting, etc.
There’s no one perfect time for all businesses to post to any social app. But, if you’re trying to plan out your strategy, this guide can help you find the right times and cadences for your approach.
Here are some highlights from the report
Each platform has specific times that are better to post. Read the full report here: report from the team at Sprout Social
- Best time to post on any social media platform: Tuesdays through Thursdays at 9 a.m. or 10 a.m.
- Best days to post: Tuesdays through Thursdays
- Worst days to post: Sundays
- Facebook’s best time to post: Mondays through Fridays at 3 a.m., Tuesdays at 10 a.m. and noon
- Instagram’s best time to post: Mondays at 11 a.m., Tuesdays and Wednesdays from 10 a.m. to 1 p.m., and Thursdays and Fridays 10 a.m. and 11 a.m.
- Best times to post on Twitter: Mondays, Tuesdays, Wednesdays, Fridays and Saturdays at 9 a.m.
- Best times to post on LinkedIn: Tuesdays 10 a.m. to noon
Again, these notes are not prescriptive, they are not to say that ‘you must post at these times to see the most engagement in each app’. This is based on a sample pool of tens of thousands of users, and based on those insights, posting within these time periods could help you see more engagement, and drive more response with your updates.
It is individual, it is different for every brand, every audience, and you’ll need to test and experiment to find what works best. Want to improve your social strategy? At Alpha Media, we work with each client individually. We discuss goals, KPIs, immediate needs and long-term goals. Reach out to schedule a call, we look forward to working with you to reach your goals.