What are you doing to get ready for the new year? It is time to take control of your stations and digitals, assess what worked in the previous year and shake what didn’t work. It’s time to build upon what worked and add on what can work in 22.
Socially, Digitally, and Graphically, what are the prospective trends for 22? According to socialmediaexaminer.com‘s Predictions from the Pros, here is what we can expect will be social trends in 22.
What to expect in 2022
Here is a quicklist:
1. Reels have been a factor with Instagram marketing success. Head of Instagram’s Adam Mosseri said that the platform has embraced the increased want for more entertaining video content.
2. Facebook Ads performance is more effective. Facebook has become more effective with their ad experiences. Including lead gen and messenger ads. Why is this prudent? If you take the time and effort to boost your posts, they reach more people and therefore increase engagement.
3. What’s old is new again: Longform content is Back Baby! Not 30+ minutes, but if you noticed, Reels has increased to 60 seconds and TikTok to 3 minutes. Facebook has now entered into the realm of Live audio rooms similar to Clubhouse, But unlike Clubhouse(contradicting myself), Live Audio Rooms offers the ability to support podcasting…
4. Skipping a few, People Still Trump Brands. Consumers would rather hear from YOU, an influential person about your endorsements than the brand. Keep that in mind when you are vying for that next endorsement. You are not only the voice for your brand, you are the voice for your endorsement’s brand.
You can find other insights from the Pros here.
Digitally and graphically, we have ascertained that creating an emotional connection with our listeners will evoke engagement with our products and promotions is what would be the focus visually. Creating more than just one graphic for promotions, creating a campaign for your promotions, slow dripping your promotions, this will help increase engagement and evoke a sense of anticipation for your message.
Make sure you are laying the groundwork for the new year. Outline a strategy to get your brand ready for the new year. Now is a good time to create content that will resonate. Put your face and voice behind your brand. Create different types of content and A/B test to see what works, try :15, :30 and :60 videos and see what generates the most engagement.
We would love to chat about ways we can help you develop your strategy for the new year. We work from a goals first approach and develop the best strategy to achieve those goals. Contact us
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