What if I told you that over half of all businesses in the world do not have a “defined” content strategy for their brand or business? To some, that would sound like a big pile of “fiddlesticks” or “hogwash”. Unfortunately, that is the truth and some of these businesses will ultimately fail because of this.
Why have a content strategy?
The ultimate purpose of a content strategy is to align brand objectives with brand communications and customer/audience needs. In return, allowing you to create valuable content that solves your target audience’s challenges, interests or needs.
Without a clear strategy, your content goals will be unclear, you’ll struggle to measure how successful your campaigns are, and it’s unlikely you’ll be able to deliver value or generate leads or traffic on a consistent basis.
A content marketing strategy is a roadmap for your brand’s objectives. If you want to create a solid plan, there are five basic questions you need to answer:
- Where are we now?
- Where do we want to go?
- How are we going to get there?
- What tools and tactics are we going to use on the journey?
- How are we going to measure success and optimize?
The questions are simple, but answering them is tough. That’s why the team from Hubbub Labs put together an easy-to-follow guide and infographic to help you to strategize and get the most out of your content marketing campaigns. Reach out today to chat with someone on our Digital Strategy team. We use a consultative approach to all of our campaigns and work with clients to achieve their goals and provide transparency in reporting so you can very clearly see your ROI.