The ingredients that make good content great!
Content That Gets Noticed
Sometimes it’s pretty darn hard to throw a few words together and make it compelling enough to get folks to click, stay and read, then maybe engage in other related content. It could either be the headline, the inflection or even the subject matter that opens the door for our fan to engage.
Can these issues be remedied? Absolutely. Over the next few blogs, I will be offering tips and tricks to creating thoughtful and compelling content not just for your website, but also for your social media. Some of these ingredients are standard, and others are new. But, I promise you, when you put them together, they will all make sense.
What Works?
On air, social media, and on your sites….
- Carry on with the engaging conversation. What you talk about on air can carry enough weight that it translates to a blog or social post. Did you talk about something topical in your region? Was it a person/local event that happened to go viral? If it was big enough to talk about on air, it should merit a blurb on the site and your socials. Then circle back to it on air informing your listeners that it is online incase you missed it.
- Ask a question… This tried and true method on socials has a tendency to grow like wildfire. What goes well on pancakes? (See, I bet you’re thinking blueberries.. you are wrong. It’s maple syrup.) If it works on one platform, it could work on others. Ask the question on air then post it on your platforms. See which one bubbles to the top.
- Create a Poll… This allows your listeners to provide their opinion and feedback. It also helps in creating better content and building a target market for your endorsements… Again, pose the question on air and drive your listeners to the content.
- Evoke emotions in your conversation… Is there something topical that would evoke a sense of awe? According to Odork.com, Awe accounts for 25% of all viral posts followed by Laughter, Amusement and Joy. Does your content make you feel sad or surprised, it may be time for a rewrite.
- Use audience content… (But ask) When you find yourself hitting a wall, maybe seek out and find local content that has hit its stride. This isn’t theft if you ask…you know.
Applies to all business types
These tips can apply to all content channels and business verticals. People are not one dimensional, they consume media through various channels. If you have an expertise, write about it and share it across various channels. What works for some doesn’t necessarily work for others. Feel free to test these out. Create a strategy based on these approaches and you may be surprised!
If you’d like to learn more about creating engaging content, feel free to contact us. A good content strategy will encourage engagement. As a result, you will improve your website traffic and social media presence.
