Social SEO helps your content be seen by people who are actively searching for companies like yours or the products and services you offer. Are you relying on social media algorithms to get your content seen (a.k.a. posting and hoping for the best)? If so, you might be missing new followers and potential customers.
Read on to find out what social SEO means, why it matters, and — most importantly — how it can help you grow your business accounts on social media.
What is social SEO?
Social SEO is the practice of adding text-based features like captions, alt-text, and closed captions to your posts to help people browsing social platforms easily find your content.
To understand how this works, you need to understand the basics of traditional SEO. In digital marketing, SEO stands for search engine optimization. Search engines like Google or Bing allow you to search for information and then serve up a list of web results that point you to the content you’re looking for. (Or, at least, the content algorithms think you would want to see based on the search phrase you used, your location, previous searches, etc.)
Social networks are not technically search engines — but they all have search bars. And big social platforms are incorporating ever more features of traditional search engines to help match users with the content they want to find.
People originally used social networks to view their personalized feeds of content from specific people and brands they followed. Now, people actively use social networks to search for specific information. Think product reviews, brand recommendations, and local businesses to visit.
It’s all about getting seen when people are actively searching for content, rather than scrolling their feeds.
Hootsuite put together a whole guide on “Social SEO” that covers the following:
- Social SEO tips for every network
- 3 ways social SEO can help your business
Check it out here when you get a chance!
Want to learn more about how you can reach more potential customers? Reach out to schedule a call. We look forward to hearing from you!