Short Form video for the platform of your choice

Short form video is everywhere these days. Social media platforms continue to grow their short form video offerings. Advertisers should take advantage of this trend and make sure it is part of their marketing strategy. Here are some social media platform stats to get in on the action and help grow your business.

Tik Tok

This platform is 100% video based. It was the original short-form video platform. With over 1Billion 18+ Monthly users, and although young, Tik Tok is where the video trends are set.  

Why use TikTok: This platform is great for Fun and informative entertainment. Think of it as a place where listeners want to escape. When creating a TikTok strategy According to Dash Hudson.com, define your purpose… (Why am I here and what can I contribute) and understand the current trends… (Pay attention to what’s on the trending For You and Discovery pages) 

Instagram Reels

Ease of use is what makes an Instagram Reel. Reels are bite-sized infotainment videos presented as infinitely scrollable and relatable content for the fan to consume and engage in large quantities of this type of content in one sitting. 

Why Use Reels: With over 2 Billion active monthly users, Instagram reels is where we should all be creating something there. The popularity of your Reels are demographic dependent. So when creating these, seek trends that are relatable.

Youtube Shorts

Being the oldest video platform on the list, they are attempting to cash in on short-form video. Youtube is a juggernaut when it comes to monetization, creation, and distribution. With the addition of shorts, you can use what followers you have on your regular channel to increase your short’s reach.

Why Use Shorts: Welp, if you already use your Youtube account daily, why not use it… Youtube App has everything you need to create shorts, and you can upload existing content to your account. With over 15 Billion views daily, why not tap into that very large and ready to engage audience. 

The Takeaway: 

Why should you be creating short-form video? Because it’s what our listeners consume daily. Make your videos fun, informative and entertaining. Create a strategy that matches your demo and find trends that are easy to replicate. As always, be yourself. First takes are usually the best takes.

Need help getting started? Reach out today to speak to a marketing consultant.