Setting smart social media goals for your social media strategy does not have to mean reinventing the wheel. It has been said that you can’t change the past but you can learn from it. We frequently use past information to inform future strategy in marketing. Social media is a great way to talk to your audience. And you can learn a lot from your posts that will help you understand what works against your social media goals, and what doesn’t.
Let’s jump in to find out how to set smart social media goals
There are a few easy steps you can take to set yourself up for success when creating goals for social media. In this two part blog post, we will go over how to assess your previous posts and set yourself up for success with goals to point you in the right direction for the future.
Take an assessment of the platforms you use
When was the last time you posted on each platform and what were the results for that post?
Look at your demographics
Are you posting on platforms that match your demographics? Are you creating the right content for the platform to meet that audience’s expectations? Have you looked at different audience segments to see if they engage differently?
What do you want to achieve with the platforms?
Are you looking to increase overall awareness of your brand?
Do you want to increase traffic to the brand’s site?
Are you introducing a new product or feature?
Maybe you’re endorsing an event?
Write the answers to these questions down. Now take a look at your previous few posts and dive into the insights for each. What was the reception and how was the engagement? Were there comments? Did you comment back? In part two of this blog post, we will go over setting smart social media goals based on the findings.
AlphaDigital is a media company that specializes in custom, multi-channel campaigns based on client goals. We are a company long entrentched with small local businesses and their unique marketing needs as well as large companies looking to talk to local audiences. Social media is an excellent way to continue to talk to your followers and grow new ones. Setting up smart social media goals and a strategy to reach them requires time and attention. We can help you, contact us today to talk to a digital specialist.