Over an 11-month timeframe, the campaign served the health insurance agency’s brand messaging 12.83 million times generating 43,283 clicks to the website.
A South Carolina based health insurance network looked to increase its enrollment rate by increasing brand awareness among those in need of affordable healthcare.
Targeted display ads were served on a network of relevant health related websites while also targeting audiences who were actively researching subjects related to affordable healthcare, Medicaid, or health insurance based on their online behavior and the context of the websites they were spending time on. Those who visited the agency’s website were also retargeted to increase frequency and build brand familiarity.
Location-based polygon technology was also used to target potential members by capturing device IDs based on geographic locations, such as healthcare facilities and low-income housing locations in the area. Through the device ID data, a lookalike audience was also created to build a larger potential audience. This ID information from the mobile campaign was then used to serve ads to those users in a social setting, such as Facebook and Instagram.
To supplement this, first-party demographic and interest-based data was used to reach another relevant audience on social media. Those who engaged with the agency’s Facebook page or ads were then retargeted for increased frequency.