Over a span of 10-months, the integrated campaign that included radio, television and digital tactics led to an overall site traffic increase of 27% with traffic from social media increasing by 226% and referral traffic increasing by 257% compared to the year prior.
A West Coast credit union was looking to grow brand awareness, gain new members of a younger audience, and increase loan applications in the local area by integrating a digital campaign into its media plan.
To build brand awareness in the area, video ads with the credit union’s brand messaging were served through several different video streaming services as non-skippable ads along with in-stream video ads that were placed on top website publications for effective reach and frequency to build brand awareness among younger viewers who have switched from traditional cable television to online streaming.
For a multifaceted approach, Facebook was also used to build a specific and relevant audience based on user provided data including demographic information, behavior, and connections. Brand messaging along with product-centric messaging, such as loan options and current incentives, was then served to this target audience to catch their attention as they scrolled through their social platforms.
For an even more direct approach, an email campaign was also used to introduce prospective clients to a loan offering that may be relevant to them by delivering information directly to their inbox.