Over a three week period, the job fair ads were shown over 390K times to potential applicants across multiple digital platforms generating 1,083 clicks to the pre register form on the website. The campaign resulted in 200 applicants filling our their pre registration form and RSVPing to attend the job fair. Despite inclement weather the night before the fair, 79 applicants attended for on the spot interviews.
A warehouse/manufacturing company aimed to pre register potential applicants for their job fair by spreading awareness of the many open opportunities to quality applicants in the target area.
To build frequency and spread awareness of the job fair, audience targeting was used to serve display ads to people within 45 miles of the location who had displayed behavior to be in market for a new job.
To build a larger localized and relevant audience, location-based polygon technology was used to target potential applicants by capturing device IDs based on geographic locations, such as similar local companies, warehouses, and several manufacturers in the area in the past two years. Through the device ID data, a lookalike audience was also created to serve mobile ads to an even larger potential target audience.
To further the reach, 1st party data focused on users displaying job seeking behaviors was implemented to distribute targeted ads promoting the job fair on Facebook and Instagram.
A paid search (SEM) campaign was also incorporated to serve ads that promoted the job fair information as top search results on search engines to in-market audiences already searching for related subjects.