Display Advertising

Warehouse/Manufacturing

WAREHOUSE/MANUFACTURING

CASE STUDY

390K

Impressions

Clicks

200

Applicants

Over a three week period, the job fair ads were shown over 390K times to potential applicants across multiple digital platforms generating 1,083 clicks to the pre register form on the website. The campaign resulted in 200 applicants filling our their pre registration form and RSVPing to attend the job fair. Despite inclement weather the night before the fair, 79 applicants attended for on the spot interviews.

OVERVIEW

Campaign Objective

A warehouse/manufacturing company aimed to pre register potential applicants for their job fair by spreading awareness of the many open opportunities to quality applicants in the target area.

ALPHA'S SOLUTION

To build frequency and spread awareness of the job fair, audience targeting was used to serve display ads to people within 45 miles of the location who had displayed behavior to be in market for a new job.

To build a larger localized and relevant audience, location-based polygon technology was used to target potential applicants by capturing device IDs based on geographic locations, such as similar local companies, warehouses, and several manufacturers in the area in the past two years. Through the device ID data, a lookalike audience was also created to serve mobile ads to an even larger potential target audience.

To further the reach, 1st party data focused on users displaying job seeking behaviors was implemented to distribute targeted ads promoting the job fair on Facebook and Instagram.

A paid search (SEM) campaign was also incorporated to serve ads that promoted the job fair information as top search results on search engines to in-market audiences already searching for related subjects.

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Door Manufacturer

DOOR MANUFACTURER

CASE STUDY

925K

Impressions

7.9K

Clicks

500+

New Hires

The campaign ran from Sept 2021 – Oct 2021.

Over 925K impressions were shown to potential hires across multiple digital platforms generating 7,940 clicks to the client’s website. The campaign had incredible click-thru rates, high engagement and a record number of applicants resulting in more than 500 new hires. Bringing the Cost Per Hire to just under $50.

OVERVIEW

Campaign Objective

A local door manufacturing company in San Antonio was looking to boost their recruitment efforts. They needed to hire hundreds of people in a short period of time to continue their manufacturing business.

ALPHA'S SOLUTION

To get the word out and increase reach, targeted display ads were served in San Antonio in both Spanish and English to people who were actively looking for work based on their online search behavior. Retargeting was added for brand recognition to those who visited the website but did not convert.

For additional cross channel exposure, ads were served on mobile to a targeted audience using several tactics, such as behavioral targeting, look-a-like modeling and retargeting. Additionally, look back analysis was used to further attribute conversions.

The device ID data collected from the mobile campaign was then used to serve ads to those same users on Facebook. Again, Spanish and English ads were used as well as retargeting.

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Local Auto Group

LOCAL AUTO GROUP

CASE STUDY

305k

Impressions

1,276

Clicks

0.42%

Click-through Rate

In the first two months of the campaign, the auto group’s display ads were served over 305K times, generating a total of 1,276 clicks to dealership websites with a well above average combined click-through rate of 0.42%.

OVERVIEW

Campaign Objective

An East Coast based auto group was looking to dominate the market in it’s area by increasing brand awareness of it’s locations to potential customers in the region.

Monthly Budget

$4,500/month

ALPHA'S SOLUTION

Targeted display ads were served to people within a 20 mile radius of each dealership with location-specific messaging to encourage traffic to each location.

To gain a competitive edge, digital geographic fencing technology was used to also serve mobile display ads to potential customers once they were near one of the auto groups’ dealerships or a competing auto dealership.

Display ads were served to audiences based on the context of sites they are exploring, such as car makes & models or if they’ve shown interest in purchasing a car based on previous internet activity.

Audiences who previously interacted with the auto group’s website or ads were then retargeted and shown ads again to increase brand familiarity.

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Credit Union

CREDIT UNION

CASE STUDY

3.9M

Impressions

10.5K

Clicks

27%

Application Increase

Over a span of 10-months, the integrated campaign that included radio, television and digital tactics led to an overall site traffic increase of 27% with traffic from social media increasing by 226% and referral traffic increasing by 257% compared to the year prior.

OVERVIEW

Campaign Objective

A West Coast credit union was looking to grow brand awareness, gain new members of a younger audience, and increase loan applications in the local area by integrating a digital campaign into its media plan.

ALPHA'S SOLUTION

To build brand awareness in the area, video ads with the credit union’s brand messaging were served through several different video streaming services as non-skippable ads along with in-stream video ads that were placed on top website publications for effective reach and frequency to build brand awareness among younger viewers who have switched from traditional cable television to online streaming.

For a multifaceted approach, Facebook was also used to build a specific and relevant audience based on user provided data including demographic information, behavior, and connections. Brand messaging along with product-centric messaging, such as loan options and current incentives, was then served to this target audience to catch their attention as they scrolled through their social platforms.

For an even more direct approach, an email campaign was also used to introduce prospective clients to a loan offering that may be relevant to them by delivering information directly to their inbox.

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Health Insurance

HEALTH INSURANCE

CASE STUDY

12.8M

Impressions

43K

Clicks

0.34%

Click-through Rate

Over an 11-month timeframe, the campaign served the health insurance agency’s brand messaging 12.83 million times generating 43,283 clicks to the website.

OVERVIEW

Campaign Objective

A South Carolina based health insurance network looked to increase its enrollment rate by increasing brand awareness among those in need of affordable healthcare.

ALPHA'S SOLUTION

Targeted display ads were served on a network of relevant health related websites while also targeting audiences who were actively researching subjects related to affordable healthcare, Medicaid, or health insurance based on their online behavior and the context of the websites they were spending time on. Those who visited the agency’s website were also retargeted to increase frequency and build brand familiarity.

Location-based polygon technology was also used to target potential members by capturing device IDs based on geographic locations, such as healthcare facilities and low-income housing locations in the area. Through the device ID data, a lookalike audience was also created to build a larger potential audience. This ID information from the mobile campaign was then used to serve ads to those users in a social setting, such as Facebook and Instagram.

To supplement this, first-party demographic and interest-based data was used to reach another relevant audience on social media. Those who engaged with the agency’s Facebook page or ads were then retargeted for increased frequency.