LOCAL AUTO GROUP
In the first two months of the campaign, the auto group’s display ads were served over 305K times, generating a total of 1,276 clicks to dealership websites with a well above average combined click-through rate of 0.42%.
An East Coast based auto group was looking to dominate the market in it’s area by increasing brand awareness of it’s locations to potential customers in the region.
Targeted display ads were served to people within a 20 mile radius of each dealership with location-specific messaging to encourage traffic to each location.
To gain a competitive edge, digital geographic fencing technology was used to also serve mobile display ads to potential customers once they were near one of the auto groups’ dealerships or a competing auto dealership.
Display ads were served to audiences based on the context of sites they are exploring, such as car makes & models or if they’ve shown interest in purchasing a car based on previous internet activity.
Audiences who previously interacted with the auto group’s website or ads were then retargeted and shown ads again to increase brand familiarity.