Grow Your Business
With Data Driven Solutions
Attracting new students to opportunities of higher learning shouldn’t be so difficult
We can help…
AlphaEDU creates custom campaigns to attract new students. We already have a database of every high school in the country to help you reach your future alumni. Download our White Paper, AlphaEDU Marketing to Future Students and an AlphaEDU expert will be in contact.
ASSESS YOUR GOALS + BUILD YOUR AUDIENCE + OPTIMIZE YOUR RESULTS
WHO WE ARE
Alpha Media is a diverse, multimedia company with the capabilities to share your brand messaging across a wide array of media and digital media platforms.
Our team of digital marketing experts have the capacity to expand your business’s digital presence with the latest cutting edge tactics in the digital advertising space. As part of our core values, strong relationships with our clients, partners and community members keep Alpha true to its Live and Local philosophy.
OUR SOLUTIONS
AlphaMED proudly offers highly targeted medical campaigns using proprietary and anonymized claims based data to develop custom audiences specifically for the Healthcare industry….
Alpha Media has already Polygoned 38,500 High Schools in the United States to access the device ID’s of every high school student. This takes the guesswork out of marketing directly to the students that you would like to apply to your College or University…..
CTV/OTT PERFORMANCE BASED
Access direct relationships with top CTV streaming services where your ad will be seen in a brand safe environment without paying the “national rate card” premium.
CTV REACH BASED
We offer the Most Direct Supply Path to Premium CTV Inventory, Resulting in Quality, Safety, and Efficiency.
DIGITAL AUDIO ADVERTISING
Digital audio is the #1 activity on mobile devices among U.S. adults, with the average person listening for 1 hour and 21 minutes a day. Through digital audio, we can reach your target audience through engaging and intimate ad messages in-between music or podcasts that they are streaming across providers such as Pandora, Spotify, iHeartRadio, and more…
SOCIAL MEDIA MARKETING
Social media advertising helps you connect directly to your audience through valuable first party data. Everything that is entered into Facebook for example, is used to create a profile on an individual for targeting purposes. Since the number of social media users is billions worldwide, the targeting opportunities are limitless…
DISPLAY ADVERTISING
Targeted display ads are relevant banner ads that are placed on both mobile and desktop versions of websites and target your ideal audience to expand brand awareness. They are highly targeted to reach your audience based on specific locations, demographics, online behaviors, or patterns…
MOBILE ADVERTISING
With mobile geofencing and polygonning technology, we are able to select a specific geographic location that we intend to target. Once the area is drawn, we work with the system to pull in device IDs who have been in the location in the past. Essentially, we go back in time to build out an audience pool based on those who have been at the location for up to two years prior. Once we have this pool of users, we can reach them wherever they go after…
SEARCH ENGINE MARKETING
Through Search Engine Marketing (SEM), we utilize a list of keywords and phrases that are relevant to your business to reach an audience of people who were already actively searching for what you have to offer. Results will appear at the top of search engine results, giving you maximum visibility to an audience who is already in the market for your products or services…
LEAD GENERATION
Through our lead generation process, we will focus on attracting and converting potential prospects who show interest in your business into qualified leads to increase your customer base. We’ll start by identifying and targeting your audience of interest, using guerilla marketing techniques to reach and remind them of your products or services, then capturing valuable information that will convert them to high quality leads…
EMAIL MARKETING
Email marketing allows you to reach a list of email addresses that are active, CAN-SPAM compliant, opt-in only and belong to users in your target audience. Through purchasing this list, we will serve your brand messaging straight to their inboxes as many times per month as you would like to promote your product or service. From there, any user who opens these emails will be categorized as an individual of interest and retargeted with another email for increased frequency…
WEBSITE DEVELOPMENT
Your website is the first interaction consumers have with your business. Our web development experts can run a full website evaluation to check if your digital presence represents your business well. From there, we offer custom website development services such as mobile optimization, SEO, lead generation, and more to capture your brand, improve engagement and drive conversions…
OUR WORK
Home & Garden Center
Over the first two months of the campaign, CTV ads were delivered over 350,000 times across multiple connected TV devices.
Local Auto Group
In the first two months of the campaign, the auto group’s display ads were served over 305K times, generating a total of 1,276 clicks to dealership websites with a well above average combined click-through rate of 0.42%.
Health Insurance
Over an 11-month timeframe, the campaign served the health insurance agency’s brand messaging 12.83 million times generating 43,283 clicks to the website.
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Marketing Trends in the Evolving Auto Industry
The auto industry is undergoing a significant transformation, driven by both economic and technological forces. This presents both challenges and opportunities for marketers, demanding innovative strategies to reach and engage consumers. Let’s explore some key trends shaping the auto marketing landscape: Economic Trends: Supply Chain Challenges: Chip shortages and other disruptions continue to limit vehicle availability, pushing […]
Navigating the Intersection of Economics and Marketing: Insights into Key Impacts
The relationship between economics and marketing is like a dynamic dance, with each partner influencing the other’s steps and rhythm. This intertwined journey shapes consumer behavior, brand strategies, and ultimately, the health of both the market and individual businesses. Here’s a breakdown of some key effects: Positive Impacts: Increased consumer spending: As economic conditions improve, consumer […]
2024 Travel Boom: Navigating Marketing in Sunny and Stormy Skies
While pent-up demand drives the initial 2024 travel boom, remember, consumers have more choices than ever. Competition is fierce, with destinations, accommodations, and experiences vying for attention. Standing out requires strategic marketing. Why Market Now? Here’s Why Marketing During the Travel Boom is Crucial: Cut through the noise: With countless options, travelers rely on targeted […]