Let’s talk about Linkedin Part 1
Linkedin profiles are not only used to attract potential employers and future employment opportunities. While it is an incredible networking tool for keeping up with professional contacts, it can be much more than that. For sales people, it should be considered part of your sales strategy. Current and potential clients will surely look at your Linkedin profile. It serves as a stamp of credibility as it showcases your skills, experience and expertise in a subject matter. Brands and companies will also benefit from a strong Linkedin profile. More on that in Part 2 of our Linkedin series.
How to write a good profile:
Hubspot has created a nifty outline to help you write a profile that communicates who you are in a clear and concise way. They also provide some great profile examples. Here is a quick overview of this outline. For additional details, take a look at Hubspot Linkedin Profile.
- Hook: A sentence that makes the reader want to keep reading. Remember: only the first 3 lines are visible when a user enters your profile. With a hook, you ensure they click ‘See more.’
- Mission: Tell the reader why you do what you do.
- Expertise and Skills: Tell the reader what you’re good at.
- Accomplishments: Show the reader how your expertise delivered results in the past.
- Call to Action: Tell the reader what you want them to do after they’re done reading your summary.
Communicating who you are on Linkedin is an important step for all professionals. Some industries tend to be more formal, others less so. In any case, you can use your educational background, humor or personal and professional anecdotes and stories to connect to the reader; your network. Linkedin is used by small and large businesses alike and their employees. Make sure your profile is up to date and tells who you are and what you do. This is an important step for individuals and companies.
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