Getting the most out of your social media
Let’s talk about all social media platforms
How can you be sure you are getting the most out of your social media? In previous posts, we have talked about all the tools in 2022 available on Facebook but what about the rest of the social media platforms?
Well, you’re in luck. We’ve been doing a lot of research on the best content that works for these secondary (not anymore…) platforms. Let’s talk about this first.
These other platforms have quickly become huge contenders to FB. Let’s face it, everyone uses more than one of these platforms. For instance, with over a billion active monthly users, TikTok’s demographic breakdown is almost even with the exception of 50+
- 25% of TikTok’s active users accounts in the U.S. are people aged 10-19.
- 22.4% of TikTok’s active user accounts in the U.S. are 20-29.
- 21.7% of TikTok’s active user accounts in the U.S. are 30-39.
- 20.3% of TikTok’s active user accounts in the U.S. are 40-49.
- 11% of TikTok’s active user accounts in the U.S. are 50+.
With that, let’s dive into what works best for each of these “Secondary” platforms. GWI has created a great writeup on this here.
To summate this Blog/Chart:
Within the U.S., TikTok users are wanting for Funny, and Creative types of content. So when thinking about creating content on this platform, you may want to hitch your horse to the funniest trends.
Twitter, this news/sports minded group is looking for the latest headlines with the most information.
Instagram, is a mix of funny, creative and informative. Think about that when creating content. Is it bringing humor and information? Maybe put a new spin on your infotainment based stories and reels.
Please, take the time to dive into the information. It can help solidify your content creation ideas. Let’s talk about these ideas and how else Alpha Media Digital can help you move the needle in your digital media strategy. Contact us today for a consultation.
