When thinking of video strategy, most businesses should be thinking of YouTube as a channel to reach their audience. When it comes to video content, users are very “picky” about the specific content they choose to consume. Therefore, when posting content, know what your audience wants to see. The more you can meet the needs of your audience, the higher the chance that your content will be viewed.
As a business, your social media strategy should be to become a trusted source for content. Getting viewers to see your content can be tricky. So, how do you know exactly “what” video content your audience wants to see? Great question! Keep reading to find out one way.
YouTube is launching its new Search Insights feature for content creators. This tool will provide insight into what people are searching for specific to your channel and in general. You can expect a range of data points that will help you refine your content strategy. This article gives a good overview of what you can expect from this new feature: YouTube Launches New ‘Search Insights’ for All Creators
Here are a few highlights of the tool:
- You will be able to see information on key topics among your viewers as well as the search volume of each of those topics.
- It will also feature ‘Content Gap’, a feature that highlights searches that are not returning a high volume of matches. Exposing potential opportunities for you to focus, when creating content.
- There’s also a ‘Searches Across YouTube’ feature, which provides insight into common searches related to any keyword.
We know that it can seem daunting to stay on top of the evolving digital media trends. At Alpha Digital we work with clients to customize a strategy that meets their goals. Contact us today to discuss how we can help you grow your presence on social media and across the internet.