CTV/VIDEO ADVERTISING
CONNECTING WITH YOUR AUDIENCE HAS NEVER BEEN EASIER
CTV/OTT
OVERVIEW
Connected TV is an innovative platform that makes TV advertising accessible to businesses of all sizes while providing the same measurable attribution as digital advertising.
Through an audience-first approach, we use extensive data sets to build a specific target audience. CTV then opens access to apps, measures performance, and offers hands-on control to your business.
KEY BENEFITS
Targeting tactics to reach your ideal audience
Trackable ad exposure through 1:1 conversions
“Hands on” media buying with no minimum spend
Measurable “Halo Effect” across channels
HOW IT WORKS
CREATE
Make your own ads or let us create multiple versions of CTV ads with enhancements to drive action.
TARGET + BUY
Access direct relationships with top CTV streaming services where your ad will be seen in a brand safe environment without paying the “national rate card” premium.
IDENTIFY + QUANTIFY
Measure device ID, IP address, date and time of ad delivery. Identify other connected devices in the same household.
MEASURE
Calculate second screen response rate by cross referencing web traffic to identify visitors.
OPTIMIZE
Refine the CTV buy based on best performing creative and ad execution.
YOUTUBE
YouTube is the leading video sharing platform that allows users to watch and upload videos from all around the world. According to Google, “every month more than 1 billion people watch more than 6 billion hours of YouTube video content.” With an audience that size and the demographics & interests that we can reach as a result, targeting becomes extremely narrow to an audience that is unique to your business.
TrueView ads are also opt-in, so each viewer can decide whether or not to engage with the ad content. Ads are served in-stream either before or during the video content and are skippable after :05 seconds.
KEY BENEFITS
Targeting capabilities include demographic groups, devices, life events, interests (behaviors), or topics.
With TrueView ads, you are engaging with an audience who is choosing to watch your ad.
IN-STREAM VIDEO
In-stream ads are :15-:30 second long videos that are played before, during or after a streaming video. Through reach on high quality and relevant websites, we can deliver your engaging video content to your target audience based on where they are spending their time, delivering your ads to them as they read the website content to increase frequency, build brand familiarity, and drive conversions.
KEY BENEFITS
Gives you the ability to place your video content in front of your audience on premium, high-quality websites
Targeting capabilities include by demographic groups, devices, interests, pre-selected premium networks, and by location
