2023 is here, have you created a digital plan to achieve your goals? Sure, we dabble and play in the social media sandbox but do we have a goal in mind when playing? When you are posting, do you think about what you post or do you post something to check a box?
Have you become complacent when posting to social media? Websites?
For 2023 let’s reset. Last post we explored creating your brand voice. Once you’ve done this, you’ll want to start posting with consistency in messaging across platforms. Creating a plan for your digital media strategy will help keep you on task, track your progress, and measure your success. Where do we start?
Our friends at Sprout Social have created a 30 Day plan to get you started. Some of the highlights include:
- The first step in the plan is to set realistic social marketing goals to align with your overall business goals.
- Determining how you will measure the success of your social marketing efforts. Which metrics will you use to determine that your strategy is working?
- Integrating emerging trends and best practices into your strategy and content development
With this strategy you will be able to create a strategy that aligns with your audience, diversify your content and determine the value of your product.
Need help defining your brand’s voice or finalizing your digital strategy for 2023? Reach out to schedule a call. We look forward to hearing from you!