Social media space is always evolving. From big platforms getting bigger to others that just disappear in the dust. Remember Clubhouse? There is one thing that is always a constant in this space; change. You can say that for just about everything though.
Let’s take the big guns, Facebook and Instagram. Even though Meta is the king, young users on the platform are going down. Unfortunately, the data has not been clear and the representation of that data is muddy at best so we cant find real numbers from these platforms to show what that engagement looks like.
Different platforms for different types of users. The floodgates are opened and there is no single platform that audiences use. The average SM user engages with an average of 6.6 various social media platforms. There are a ton of options for the younger user and these users are no longer as brand loyal as the previous generation.
Try Something New! Think about how your audience is consuming social media and which platform they are on. Which platform other than Facebook, Insta, Twitter are you on? Take the list below along with a stat and see which aligns with your audience.
TikTok: 1Billion Monthly Users
Snapchat: 347 Million Daily Active Users
Twitch: 7.5 Million Active Streamers
Discord: 150 Million Monthly Users
BeReal: 10 Million Daily Active Users
Linkedin: 104 Million Daily active usersth
Let’s discuss this and other strategies and how we can help you reach your audience. Who is your audience? Where are they and what you are doing to reach them?