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With Data Driven Solutions
Hiring the right person shouldn’t be so difficult
We can help…
AlphaDigital creates custom recruitment campaigns. Our targeted databases help you find qualified candidates. Download our White Paper for Recruitment tips and an AlphaDigital expert will be in contact.
ASSESS YOUR GOALS + BUILD YOUR AUDIENCE + OPTIMIZE YOUR RESULTS
WHO WE ARE
Alpha Media is a diverse, multimedia company with the capabilities to share your brand messaging across a wide array of media and digital media platforms.
Our team of digital marketing experts have the capacity to expand your business’s digital presence with the latest cutting edge tactics in the digital advertising space. As part of our core values, strong relationships with our clients, partners and community members keep Alpha true to its Live and Local philosophy.
OUR SOLUTIONS
CTV/VIDEO ADVERTISING
Connected TV is an innovative platform that makes TV advertising accessible to businesses of all sizes while providing the same measurable attribution as digital advertising…
DIGITAL AUDIO ADVERTISING
Digital audio is the #1 activity on mobile devices among U.S. adults, with the average person listening for 1 hour and 21 minutes a day. Through digital audio, we can reach your target audience through engaging and intimate ad messages in-between music or podcasts that they are streaming across providers such as Pandora, Spotify, iHeartRadio, and more…
SOCIAL MEDIA MARKETING
Social media advertising helps you connect directly to your audience through valuable first party data. Everything that is entered into Facebook for example, is used to create a profile on an individual for targeting purposes. Since the number of social media users is billions worldwide, the targeting opportunities are limitless…
DISPLAY ADVERTISING
Targeted display ads are relevant banner ads that are placed on both mobile and desktop versions of websites and target your ideal audience to expand brand awareness. They are highly targeted to reach your audience based on specific locations, demographics, online behaviors, or patterns…
MOBILE ADVERTISING
With mobile geofencing and polygonning technology, we are able to select a specific geographic location that we intend to target. Once the area is drawn, we work with the system to pull in device IDs who have been in the location in the past. Essentially, we go back in time to build out an audience pool based on those who have been at the location for up to two years prior. Once we have this pool of users, we can reach them wherever they go after…
SEARCH ENGINE MARKETING
Through Search Engine Marketing (SEM), we utilize a list of keywords and phrases that are relevant to your business to reach an audience of people who were already actively searching for what you have to offer. Results will appear at the top of search engine results, giving you maximum visibility to an audience who is already in the market for your products or services…
LEAD GENERATION
Through our lead generation process, we will focus on attracting and converting potential prospects who show interest in your business into qualified leads to increase your customer base. We’ll start by identifying and targeting your audience of interest, using guerilla marketing techniques to reach and remind them of your products or services, then capturing valuable information that will convert them to high quality leads…
EMAIL MARKETING
Email marketing allows you to reach a list of email addresses that are active, CAN-SPAM compliant, opt-in only and belong to users in your target audience. Through purchasing this list, we will serve your brand messaging straight to their inboxes as many times per month as you would like to promote your product or service. From there, any user who opens these emails will be categorized as an individual of interest and retargeted with another email for increased frequency…
WEBSITE DEVELOPMENT
Your website is the first interaction consumers have with your business. Our web development experts can run a full website evaluation to check if your digital presence represents your business well. From there, we offer custom website development services such as mobile optimization, SEO, lead generation, and more to capture your brand, improve engagement and drive conversions…
OUR WORK
Health Insurance
Over an 11-month timeframe, the campaign served the health insurance agency’s brand messaging 12.83 million times generating 43,283 clicks to the website.
Credit Union
Over a span of 10-months, the integrated campaign that included radio, television and digital tactics led to an overall site traffic increase of 27% with traffic from social media increasing by 226% and referral traffic increasing by 257% compared to the year prior.
Home & Garden Center
Over the first two months of the campaign, CTV ads were delivered over 350,000 times across multiple connected TV devices.
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Understanding Streaming & On-Demand Models in 2022
Understanding Streaming & On-Demand Models in 2022 and the opoortunities they present – is crucial for performance marketers. Though television consumption increased during the pandemic, how people opted to watch TV changed. The pandemic saw the appeal of linear TV wane greatly and increased adoption of on-demand and streaming services. This shift means that the […]
Setting Smart Social Media Goals
Setting smart social media goals for your social media strategy does not have to mean reinventing the wheel. It has been said that you can’t change the past but you can learn from it. We frequently use past information to inform future strategy in marketing. Social media is a great way to talk to your […]
A Step-by-Step Guide to Incrementality Testing for CTV Advertising
Sophisticated digital advertisers use incrementality testing. This allows advertisers to isolate unique contributions coming from their many digital marketing channels. As marketers move into CTV as the next growth channel, incrementally testing is especially important. CTV is unique in the digital advertising domain and because consumers cannot click on TVs. Incrementality testing is a foundational […]